Here are the latest articles from Sports Geek Reads
Key Reads
Whateley: At what point will the AFL become the modern national behemoth? – SEN *
Explore AFL's journey to becoming a national powerhouse.
AFL, Sports Business, Marketing
The NBA's European Ambitions Are Impeding American Expansion – Boardroom *
Analyses the NBA's strategic decisions on international expansion.
NBA, Strategy, Market Analysis
ESPN, NFL Reportedly Strike Billion-Dollar Media Deal – NY Times
Details on the significant ESPN and NFL media deal.
ESPN, NFL, Sports Business
Professional Sports
Revolut Becomes Title Partner of Future Audi F1 Team from 2026 – Audi Media Center
Innovative financial partnership expands into motorsports sponsorships.
F1, Sponsorship, Fintech
Handshake: World Aquatics extends US media deal with NBC and moves to the cloud with Alibaba – SportsPro
Cloud tech and broadcasting meet in major media deal.
Media Rights, Broadcasting, Cloud Technology
Liverpool's new kit: How Adidas launched 10-year deal – and what's our verdict? – The Athletic
Review of a long-term sponsorship deal in sportswear.
Liverpool FC, Sponsorship, Marketing
Padel Expands Into the U.S.: Will the Sport's Social Power Create the Next Must-have Court Shoe? – Sportico
Examines padel's growth and impact on sports apparel.
Padel, Sports Marketing, Product Development
Digital & Social
Meta Unveils AI-Powered Wristband that Could Replace Your Keyboard – Boardroom TV
Breakthrough AI tech likely to impact sports technology.
Meta, Technology, AI
YouTube Implements AI-Based Age Verification in the U.S. – YouTube
AI integration boosts security and user interaction.
YouTube, AI, Verification
Media & Entertainment
Padel Expands Into the U.S.: Will the Sport's Social Power Create the Next Must-have Court Shoe? – FN *
Examines padel's growth and impact on sports apparel.
Padel, Sports Marketing, Product Development
A TV series based on Hostel, starring Paul Giamatti, in development at Peacock – Variety
Exploring new entertainment content featuring high-profile cinema talent.
Media, Entertainment, Content Creation
Geek Out
Anthropic's Enterprise AI Model Preference – TechCrunch
AI model preference impacts enterprise-level applications.
AI, Technology, Data
Framer: From Design to Live Website – Framer
Facilitates efficient website design and development.
Website, Design, Tools
AI
Working With AI: Measuring the Occupational Implications of Generative AI – Microsoft
Explore how AI affects professional landscapes.
AI, Media, Marketing
Netflix is Now Using Generative AI – But It Risks Leaving Viewers and Creatives Behind – The Conversation
Netflix's AI integration may affect viewer experience.
AI, Technology, Media
Make You Think
Science Meets Sweat: How Experimental Archaeology Brings History to Life – Big Think *
A unique look at history through a practical experiment.
Innovation, History, Engagement
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