Here are the latest articles from Sports Geek Reads

Key Reads

Whateley: At what point will the AFL become the modern national behemoth?SEN *

Explore AFL's journey to becoming a national powerhouse.

AFL, Sports Business, Marketing

The NBA's European Ambitions Are Impeding American ExpansionBoardroom *

Analyses the NBA's strategic decisions on international expansion.

NBA, Strategy, Market Analysis

ESPN, NFL Reportedly Strike Billion-Dollar Media DealNY Times

Details on the significant ESPN and NFL media deal.

ESPN, NFL, Sports Business

Professional Sports

Revolut Becomes Title Partner of Future Audi F1 Team from 2026Audi Media Center

Innovative financial partnership expands into motorsports sponsorships.

F1, Sponsorship, Fintech

Handshake: World Aquatics extends US media deal with NBC and moves to the cloud with AlibabaSportsPro

Cloud tech and broadcasting meet in major media deal.

Media Rights, Broadcasting, Cloud Technology

Liverpool's new kit: How Adidas launched 10-year deal – and what's our verdict?The Athletic

Review of a long-term sponsorship deal in sportswear.

Liverpool FC, Sponsorship, Marketing

Padel Expands Into the U.S.: Will the Sport's Social Power Create the Next Must-have Court Shoe?Sportico

Examines padel's growth and impact on sports apparel.

Padel, Sports Marketing, Product Development

Digital & Social

Meta Unveils AI-Powered Wristband that Could Replace Your KeyboardBoardroom TV

Breakthrough AI tech likely to impact sports technology.

Meta, Technology, AI

YouTube Implements AI-Based Age Verification in the U.S.YouTube

AI integration boosts security and user interaction.

YouTube, AI, Verification

Media & Entertainment

Padel Expands Into the U.S.: Will the Sport's Social Power Create the Next Must-have Court Shoe?FN *

Examines padel's growth and impact on sports apparel.

Padel, Sports Marketing, Product Development

A TV series based on Hostel, starring Paul Giamatti, in development at PeacockVariety

Exploring new entertainment content featuring high-profile cinema talent.

Media, Entertainment, Content Creation

Geek Out

Anthropic's Enterprise AI Model PreferenceTechCrunch

AI model preference impacts enterprise-level applications.

AI, Technology, Data

Framer: From Design to Live WebsiteFramer

Facilitates efficient website design and development.

Website, Design, Tools

AI

Working With AI: Measuring the Occupational Implications of Generative AIMicrosoft

Explore how AI affects professional landscapes.

AI, Media, Marketing

Netflix is Now Using Generative AI – But It Risks Leaving Viewers and Creatives BehindThe Conversation

Netflix's AI integration may affect viewer experience.

AI, Technology, Media

Make You Think

Science Meets Sweat: How Experimental Archaeology Brings History to LifeBig Think *

A unique look at history through a practical experiment.

Innovation, History, Engagement

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