Variable pricing, why are sports around the world doing it and why is it confusing fans? In a different Sports Geek Podcast I break down the AFL variable pricing for MCG and Etihad.
On this podcast you’ll find out about:
- What is variable pricing
- What will it cost you to go to a game at MCG and Etihad this AFL season
- Pricing is a process, not a project
- What part does demand plays in variable and dynamic pricing
- Importance of moving up value with price increases
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