Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
The DOJ vs. The NFL: Inside the Antitrust Fight That Could Reshape Sports Media – Huddle Up *
Landmark DOJ case could rewrite NFL media economics.
NFL, Media Rights, Antitrust, Streaming, Sports Business
Stadiums Are Phasing Out Paper Tickets, But Some Fans Want Them Back – The Athletic *
Digital ticketing clash highlights data goals versus fan nostalgia.
Ticketing, Data, Fan Experience, Technology, Stadium Operations
The future of the cheap seats: Why teams are rethinking upper decks – Sports Business Journal *
How premiumisation and design are reshaping upper decks globally.
Ticketing, Venues, Fan Experience, Revenue Strategy, Sports Business
TPG Agrees to Buy Learfield in Deal Worth Roughly $2 Billion – Sportico
Private equity takeover reshapes college multimedia rights landscape.
College Sports, Media Rights, Sponsorship, Private Equity, Sports Business
Professional Sports
MLB Sees Longer Games but Higher Attendance Early in ABS Era – Front Office Sports *
Automated strike zone tweaks pace, but fans still turning up.
MLB, Fan Engagement, Technology, Attendance, Rules Innovation
WNBA Draft Picks to Earn Record Salaries: Inside the Numbers – Sportico
Breakdown of record WNBA rookie deals and cap impact.
WNBA, Athlete Compensation, Sponsorship, Media, Basketball Business
What's It Like Being Nikola Jokić's Agent? – Front Office Sports
Inside global basketball power dynamics from Jokić's camp.
NBA, Global Expansion, Player Representation, League Strategy, Basketball Europe
Digital & Social
Gary Neville's The Overlap Buys Mark Goldbridge's YouTube Channels – The Athletic *
Creator-led fan media gets scooped by ex-player brand.
Creator Economy, Football, Media Rights, Digital Content, Acquisitions
What Arsenal gains from a Facebook and WhatsApp partnership – Insider Sport
How Arsenal and Meta are deepening direct fan messaging.
Football, Marketing, Social Media, Sponsorship, Technology
Chernin Group Leads Funding Round in ‘Real' Social Box Score App – Front Office Sports
Investors back social-first live stats for second-screen fans.
Technology, Sports App, Investment, Innovation, Fan Engagement
Media & Entertainment
NBA Playoffs Set to Leave Local TV Behind in Streaming-Heavy Shift – Front Office Sports *
National and streaming-only playoffs reshape NBA fan access.
NBA, Media, Streaming, Amazon, ESPN
Hollywood celebs protest Paramount-Warner merger – Morning Brew
Creative backlash to mega-merger with big sports implications.
Media, Streaming, Business, Entertainment, Strategy
The attention economy has come for podcasting – Amplifi
Podcasting now fights the same ruthless attention battles.
Attention Economy, Media Strategy, Content, Podcasting, Digital Trends
Geek Out
Diverging paths: How capital markets are repricing sports technology segments – SportsPro
Investors shift from hype to recurring revenue in sports tech.
Investment, Technology, Data, Analytics, SportsTech
MLS signs multi-year deal with Vision Insights to strengthen sponsorship analytics – SportsMintMedia
MLS doubles down on data to prove partner ROI.
MLS, Sponsorship, Analytics, Data, Technology
AI
There Isn't Enough AI Compute To Go Around – WSJ
Compute crunch will shape which AI projects actually ship.
AI, Infrastructure, Technology, Strategy, Data
Stanford Released Its 2026 AI Index Report – Stanford
Definitive numbers on global AI adoption, spend and impact.
AI, Data, Research, Trends, Strategy
Make You Think
Bills add sensory rooms to make stadium more inclusive – RochesterFirst
Neuroinclusive design becoming a core part of venue experience.
Fan Experience, Accessibility, Stadiums, Community, CSR
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