Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

The DOJ vs. The NFL: Inside the Antitrust Fight That Could Reshape Sports MediaHuddle Up *

Landmark DOJ case could rewrite NFL media economics.

NFL, Media Rights, Antitrust, Streaming, Sports Business

Stadiums Are Phasing Out Paper Tickets, But Some Fans Want Them BackThe Athletic *

Digital ticketing clash highlights data goals versus fan nostalgia.

Ticketing, Data, Fan Experience, Technology, Stadium Operations

The future of the cheap seats: Why teams are rethinking upper decksSports Business Journal *

How premiumisation and design are reshaping upper decks globally.

Ticketing, Venues, Fan Experience, Revenue Strategy, Sports Business

TPG Agrees to Buy Learfield in Deal Worth Roughly $2 BillionSportico 

Private equity takeover reshapes college multimedia rights landscape.

College Sports, Media Rights, Sponsorship, Private Equity, Sports Business

Professional Sports

MLB Sees Longer Games but Higher Attendance Early in ABS EraFront Office Sports *

Automated strike zone tweaks pace, but fans still turning up.

MLB, Fan Engagement, Technology, Attendance, Rules Innovation

WNBA Draft Picks to Earn Record Salaries: Inside the NumbersSportico

Breakdown of record WNBA rookie deals and cap impact.

WNBA, Athlete Compensation, Sponsorship, Media, Basketball Business

What's It Like Being Nikola Jokić's Agent?Front Office Sports

Inside global basketball power dynamics from Jokić's camp.

NBA, Global Expansion, Player Representation, League Strategy, Basketball Europe

Digital & Social

Gary Neville's The Overlap Buys Mark Goldbridge's YouTube ChannelsThe Athletic *

Creator-led fan media gets scooped by ex-player brand.

Creator Economy, Football, Media Rights, Digital Content, Acquisitions

What Arsenal gains from a Facebook and WhatsApp partnershipInsider Sport

How Arsenal and Meta are deepening direct fan messaging.

Football, Marketing, Social Media, Sponsorship, Technology

Chernin Group Leads Funding Round in ‘Real' Social Box Score AppFront Office Sports

Investors back social-first live stats for second-screen fans.

Technology, Sports App, Investment, Innovation, Fan Engagement

Media & Entertainment

NBA Playoffs Set to Leave Local TV Behind in Streaming-Heavy ShiftFront Office Sports *

National and streaming-only playoffs reshape NBA fan access.

NBA, Media, Streaming, Amazon, ESPN

Hollywood celebs protest Paramount-Warner mergerMorning Brew

Creative backlash to mega-merger with big sports implications.

Media, Streaming, Business, Entertainment, Strategy

The attention economy has come for podcastingAmplifi

Podcasting now fights the same ruthless attention battles.

Attention Economy, Media Strategy, Content, Podcasting, Digital Trends

Geek Out

Diverging paths: How capital markets are repricing sports technology segmentsSportsPro

Investors shift from hype to recurring revenue in sports tech.

Investment, Technology, Data, Analytics, SportsTech

MLS signs multi-year deal with Vision Insights to strengthen sponsorship analyticsSportsMintMedia

MLS doubles down on data to prove partner ROI.

MLS, Sponsorship, Analytics, Data, Technology

AI

There Isn't Enough AI Compute To Go AroundWSJ

Compute crunch will shape which AI projects actually ship.

AI, Infrastructure, Technology, Strategy, Data

Stanford Released Its 2026 AI Index ReportStanford

Definitive numbers on global AI adoption, spend and impact.

AI, Data, Research, Trends, Strategy

Make You Think

Bills add sensory rooms to make stadium more inclusiveRochesterFirst

Neuroinclusive design becoming a core part of venue experience.

Fan Experience, Accessibility, Stadiums, Community, CSR

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