In this Sports Geek Podcast we chat to James Rigby from Blues about True Blue HQ built using Digital Cheer Squad helped him activate Blues fans with the team and a key digital sponsor. We also chat with Jarrod Price from the Brisbane Lions on dealing with upset fans when a club legend is let go as coach and then amplifying fans buoyed by the another club legend stepping in a new coach.
More specifically, in this podcast you’ll find out about:
- Why it's important to connect with your super avid fans online
- Rewarding fans that deserve it is more important than attracting contest junkies
- Understanding that brand awareness for sponsors can be very powerful on social media
- How to train and identify your teams digital cheer squad
- How sports teams need to take careful steps around breaking news
- Importance of monitoring social channels and craft message for fans that are upset
- How sports teams can use traditional media to attract more of their fans to their digital platforms
- Why the sports content business is now a 12 month game and what you need to plan for off-season content
- How far did Rocky Balboa run on that training run in Rocky II?
Resources from the episode
- Find James Rigby on Twitter (@JamesAJRigby) and Linkedin
- Follow @BluesRugbyTeam and like The Blues on Facebook
- #TrueBlueBox a hit with social media fans
- See True Blue HQ in action and infographic showing interaction with sponsor Barfoot & Thompson below.
- Find Jarrod Price on Twitter (@jarrodpr) and Linkedin
- Follow @BrisbaneLions and like Brisbane Lions on Facebook
- Brisbane Lions Welcome Leppa on Facebook
- How far did Rocky run in Rocky II?
- Check out Digital Cheer Squad, see how other teams are using it contact us to engage your fans and sponsors.
- Please leave a question for future Sports Geek Podcast via Speakpipe for Ask Sports Geek episode
- Sound of the Game from New York Yankees game in the 2011 #SportsGeekTrip
- Thanks to Broctune, Flavelson, @Patdavis3, InAllAirness for iTunes reviews in Australian iTunes and USA iTunes.
- Check out Beers, Blokes & Business podcast (BeersBlokesBusiness.com or iTunes or Stitcher)
Auckland Blues engage fans and sponsor with #TrueBlueHQ
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