Social media provides brands with a terrific way to engage and listen to your fans & customers. Many sports teams and brands have had success running Twitter promotions using hashtags with varying success.
As they say “Timing is everything”, unfortunately for Qantas a simple tweet has backfired terribly.
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When hashtags go wrong 😉 #highjacked RT @QantasAirways: Tell us ‘What is your dream luxury inflight experience?' #QantasLuxury.
Sean Callanan
seancallanan
Have a look at what is being said right now…
new TWTR.Widget({
version: 2,
type: ‘search',
search: ‘#QantasLuxury',
interval: 30000,
title: ‘@QantasAirways promo backfires',
subject: ‘When Hashtags Attack',
width: ‘auto',
height: 300,
theme: {
shell: {
background: ‘#ff0000',
color: ‘#ffffff'
},
tweets: {
background: ‘#ffffff',
color: ‘#444444',
links: ‘#1985b5'
}
},
features: {
scrollbar: false,
loop: true,
live: true,
behavior: ‘default'
}
}).render().start();
We've saved some of the best from Twitter Search, but it looks like it might stay for a while…
Not forgetting the Fail Whale adaptation from @kellulz
