Here are the latest articles from Sports Geek Reads
Key Reads
DP World Tour tees up crypto era – Insider Sport *
Introducing cryptocurrency into golf signals sports finance innovation.
Golf, Cryptocurrency, Innovation
Disney CEO Bob Iger Floats Adding Sports From Other Networks to ESPN App – Front Office Sports *
Explore how ESPN bolsters its sports content library.
Media Rights, ESPN, Streaming
NFL grabs 10% stake of Disney's ESPN in complex play – Mumbrella
NFL's stake in ESPN reshapes sports media landscape.
NFL, ESPN, Media
Next Beckham? MLS Signs International Superstar Son Heung-min – Front Office Sports
A major coup for MLS marketing and sponsorship.
Soccer, MLS, Sponsorship
ESPN Extends NFL Draft Deal, Adds Content for DTC – Sports Business Journal
Strategic content expansion to enhance ESPN's direct offerings.
NFL Draft, ESPN, Media Deals
Professional Sports
WWE outpaces UFC in revenue in TKO Q2 results – Insider Sport *
WWE surpasses UFC, highlighting media rights' power.
WWE, UFC, Financial results
Cincinnati Open unveils $260m transformation as 2025 tournament begins – Insider Sport
Major investment enhancing facilities and fan experience.
Tennis, Investment, Fan Experience
AEG and American Express Expand Global Partnership and Team Deals – Sportico
Strategic partnership boosts fan experiences and sponsorship value.
Sponsorship, Marketing, Business
Digital & Social
Embracing digital transformation in college sports, David Payne – Sports Geek Throwback *
Explore digital strategies revolutionising college sports.
Digital Transformation, College Sports, Technology
Podcast Advertising and Social Media Synergy – SoundsProfitable
Combining podcast and social ads boosts marketing impact.
Advertising, Social Media, Marketing
MKTG Expands 24-Year Partnership With Cricket Australia – Bandt
Long-term sponsorship strategy evolution in cricket market.
Sponsorship, Marketing, Cricket
Media & Entertainment
Super Bowl Touches Down On Disney+ As ESPN Acquires NFL Network & Key Media Assets – Bandt
Significant acquisitions reshaping NFL broadcasting future.
Media, Sports Business, NFL
US Open Breaks Prize Money Record, Still Leads All Grand Slams – Front Office Sports
Increased prize money reflects tennis' economic evolution.
Tennis, Prize Money, US Open
AI
AI-powered stats platform Superstat launches with AFL as beta market – LinkedIn
Leveraging AI for advanced sports analytics in AFL.
AI, Data Analytics, Sports Tech
Make You Think
Ukrainian Tennis Star Blames Sports Bettors for Death Threats – Front Office Sports
Diving into sports betting impact on athlete safety.
Tennis, Sports Betting, Athlete Safety
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