This transcript has been lightly edited by AI
Sean: I did want to ask you about how the landscape has changed and the canvas for those solutions.
If you look back at a deal like the Kia naming rights deal and those kind of things, it would have been a lot of bricks and mortar and physical signs and now, as digital channels are growing, partners are coming to you for digital assets, inclusions in your social content created purely for digital.
How have you stayed up to speed but then also leant on your digital and marketing folk to say, not what can I sell?
What's now part of our solution, what can we now offer our partners?
Glenn: It's interesting, you mentioned the K that I still remember that was a pitch, an internal meeting where one of our guys provided a bit of background to what other agency clients are looking for.
And Kia was looking for a major billboard site in London and that's how it started.
They were just purely brand, purely awareness.
And that's where that one started.
So to say it's evolved over the last few years is probably an understatement.
But I think from a warrior's perspective.
Again, it probably comes down to the different brands, there are still some of those brands that need awareness, right?
And that's just part of the marketing cycle where they need to get more people to understand the brand or if people are aware of the brand that how do you take that next step forward to consideration.
From our point of view, our partners are wanting to do a lot more in the digital space purely because that's where the audience is, our digital channels are significantly higher than what you get from a traditional broadcast.
We've got nearly 500,000 people across our Facebook page number 300 something 1000 on Instagram.
TikTok is just blowing out of the water for us at the moment as well.
That space is where the eyeballs are and where our fans are.
So you want to fish where the fish are, right?
So I think it's just a natural progression into the space of what we have to sell and the brand assets or the logo assets probably underpin the partnership because again, it comes down to in my mind, how do you as a brand?
How do you make being a fan better and how do you raise a brand?
What can you do to make that the best experience possible to be a One New Zealand Warriors fan.
