Key Reads

Here are the latest articles curated by Sports Geek Reads

NBA Secures a Record $76 Billion Media DealeMarketer
A substantial deal shaping sports media landscapes.

The NFL Keeps Winning, Hitting the Midseason Point With Key Gains and an Eye on More Ways to GrowSports Business Journal
Insightful analysis of NFL's strategic growth and viewership expansion.

Everyone Wants in on the WNBA Expansion Gold RushFront Office Sports *
Explores investment opportunities in women's sports.

Digital & Social

What's In A Name? The Power Of Personalisation In Your MarketingThe Online Rule *
Importance of personalization in fan engagement.

Professional Sports

My Blue Heaven: Dodgers' Investment in Ohtani Pays Off in Spades for World Series WinnersSports Business Journal
Shohei Ohtani's financial impact on Dodgers.

NBA Becomes Latest League to Empower Content CreatorsDigiday *
NBA collaborates with content creators for digital growth.

The Rundown On The NFL’s Partnership With CosmVetted Sports
Explore NFL's immersive fan engagement through technology.

Geek Out

Google Maps Now Helps You Park?The Verge
AI innovation enhancing event parking management.

OpenAI's ChatGPT Search LaunchOpenAI
Revolutionizes information searching in sports marketing.

Media & Entertainment

Comcast Books Record $1.91 Billion in Paris Olympics RevenueSportico
Olympics broadcasting financial implications explored.

AI 🤖

Meta's Robot Finger Feels Things?The Verge
Exploration of tactile sensors and their implications.

Make You Think

In Wrexham, the ‘Rob & Ryan effect' goes beyond the football club as tourism and investments growAP News
Explores impact of celebrity ownership on local economy.

Merrick Watts Ambushes Gladiator Premiere with New Sports DrinkMumbrella
Creative marketing tactics in product launches.

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