Building an experience that drives growth

Building an experience that drives growth – Kristen Eckhardt, Port Adelaide FC

In this Sports Geek episode, Sean Callanan chats with Kristen Eckhardt from Port Adelaide FC

On this podcast, you'll learn about:

Insights on marketing for arts and sports audiences
The importance of customer experience and brand integration
Why the Port Adelaide game-day experience is so important
How to Port Adelaide embraces it's history in branding and activations
Why team culture is crucial for long-term success
Sports Geek Classic – Have you applied the Spice Girl Strategy?

Listen to Kristen Eckhardt on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Resources from the podcast

Connect with Kristen Eckhardt on LinkedIn and let her know you listened to the episode.
Follow Port Adelaide Football Club across social media:
- Twitter – @PAFC
- LinkedIn – @Port Adelaide FC
- Facebook – @PortAdelaideFC
- Instagram – @pafc
- YouTube – @portadelaidefc
- TikTok – @pafc
People mentioned by Kristen
- Matthew Richardson – CEO of Port Adelaide Football Club
- Kara Fantasia – Head of Game Day & Events
Recommendation
- Saul Eslake | Economist
- Mick Herron slow horses series – Audible
Checkout the Sports Geek Amplify Season 2
Travel plans
- 23-26 June Las Vegas (SEAT)
- 17 July – 3 August Italy
Conference dates
- SEAT in Las Vegas – June 23-26, 2024
Episodes you should listen to
Throwback episodes you may have missed
- Melbourne is major events, Damien de Bohun
- Importance of community connection, Morgan Todd

As discussed on the podcast

Never Tear us Apart

excited for this one 🧣🤍 pic.twitter.com/zhevXUlWFv
— Port Adelaide FC (@PAFC) May 30, 2024

Not so Little Amal

Port Adelaide supporters will have the opportunity to march to Round 1 this Sunday with a global symbol of human rights, Little Amal ❤️

More info ℹ️ https://t.co/Nx6hgXTZ4x pic.twitter.com/Hnysf6mc4m
— Port Adelaide FC (@PAFC) March 15, 2024

Fan Engagement ❤️

things we always appreciate: pre-game love 🥰 pic.twitter.com/PxkUUQplml
— Port Adelaide FC (@PAFC) May 30, 2024

Met Fashion Thread discussed on the podcast

it's fashion, look it up 💅 pic.twitter.com/Eb7buoEHir
— Port Adelaide FC (@PAFC) May 14, 2024

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2024-07-17T17:17:28+11:00

About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.