Culturally Relevant Marketing: Insights from Rodica Titeica, Subway

In this episode of Sports Geek, Sean Callanan chats with Rodica Titeica – Director of Marketing Australia & New Zealand, Subway

On this podcast, you'll learn about:

The importance of being culturally relevant in marketing
Making partnerships authentic and genuine
Importance of having your brand ready for the opportunity
The value of personalised proposals and aligned goals
How AI can help streamline team workflows. Book a call

Listen to Rodica Titeica on Sports Geek

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Resources from the podcast

Connect with Rodica Titeica on Linkedin and tell her you listened to the episode (but PLEASE do not pitch for sponsorship!)
Follow Subway across social media
- Twitter – @subwayaustralia
- LinkedIn – @Subway
- Facebook – @subway
- Instagram – @subway_australia
- TikTok – @subway
Recommendations by Rodica
- Mark Ritson – Brand consultant and former marketing professor
- Mark Manson – American writer
- Brené Brown – American professor, author, and podcast host
Check out the Sports Geek Amplify Series – Season 2
Episodes you should listen to

As discussed on the podcast

Authentic Partnership 🤝

Football Australia is delighted to unveil @SUBWAY as the new naming rights partner of the country’s much-loved National Senior Men’s Football Team, the @Socceroos.https://t.co/j5x3PIOggc

— Football Australia (@FootballAUS) September 21, 2022

Football and Footlongs

You're looking at the official Sandwich Artists for the Socceroos and CommBank Matildas. #FootballAndFootlongs pic.twitter.com/zherGkHBaz

— Subway Australia (@subwayaustralia) September 21, 2022

Official Sandwich Artists of the Socceroos

ICYMI: Subway are the Official Sandwich Artists of the Socceroos, proving that footlongs and footballs go together like green and gold. 💚💛⚽️🔥 pic.twitter.com/UpPpKWa0sV

— Subway Australia (@subwayaustralia) November 4, 2022

Need lunch? Not a problem for the Matildas

"Got lunch, but a game at 2"

Chicken Teriyaki, B.L.T. or Meatball? The age-old question 🥪#Matildas #FIFAWWC #TilitsDone @subwayaustralia pic.twitter.com/sCi7VusS4y

— CommBank Matildas (@TheMatildas) August 21, 2023

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