In this episode of Sports Geek, Sean Callanan chats with Anneliese Mesilati – Head Brand Activation & Sponsorship, Americas at UBS
On this podcast, you'll learn about:
- Why you shouldn't message a sponsor AFTER they announce a new partnership
- How New York Islanders fans have embraced UBS Arena
- Mercedes partnership and the importance of longevity in sponsorships
- How the Arts and Sports sponsorships are similar
- How to drive your values through sponsorship
Listen to Anneliese Mesilati on Sports Geek
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Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Connect with Anneliese Mesilati on Linkedin and let her know that you listened to the episode. DO NOT SEND SPONSORSHIP DECKS, you have been warned!
- Follow UBS across social media
- People mentioned by Anneliese
- Lewis Hamilton – British racing legend at Mercedes-AMG Petronas F!
- Constance Schwartz – CEO of SMAC ENTERTAINMENT
- Check out the Sports Geek Amplify Series – Season 2
- Episodes you should listen to
As discussed on the podcast
Home of the Islanders
you + us = soon 💙🧡 pic.twitter.com/55PVVzxMKR
— UBS Arena (@UBSArena) June 27, 2023
Lewis Hamilton, living legend
This is Lewis Hamilton. 💛💜 pic.twitter.com/NxRYaZv1U3
— Mercedes-AMG PETRONAS F1 Team (@MercedesAMGF1) August 7, 2023
One year of UBS Arena, many more memories to come.
See you at SEAT in Las Vegas
Join Sean at SEAT Las Vegas in June. All attendees will have the option to claim a discounted Pick My Brain session.
Listen to Sports Geek
Check out Sports Geek Amplify
