In this episode of Sports Geek, Sean Callanan chats with Anneliese Mesilati – Head Brand Activation & Sponsorship, Americas at UBS

On this podcast, you'll learn about:

  • Why you shouldn't message a sponsor AFTER they announce a new partnership
  • How New York Islanders fans have embraced UBS Arena
  • Mercedes partnership and the importance of longevity in sponsorships
  • How the Arts and Sports sponsorships are similar
  • How to drive your values through sponsorship
Anneliese Mesilati on Sports Geek

Listen to Anneliese Mesilati on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

Home of the Islanders

Lewis Hamilton, living legend

One year of UBS Arena, many more memories to come.

See you at SportNXT

Join Sean at SportNXT in March

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