How to pitch digital sponsorships

10:00:09 From Sean Callanan : Welcome please share your Name, Location, Work & Linkedin
Sean Callanan, Melbourne Australia, Sports Geek – https://linkedin.com/in/seancallanan
10:00:20 From Hannah Bayly : https://www.linkedin.com/in/hannahbayly/
10:00:27 From Dominic Remond : Dom Remond Principal at Grow Step – Helping businesses grow and monetize their audience and customer base, focusing on strategic partnerships, marketing strategy, digital and technology led transformation. https://www.linkedin.com/in/dominic-remond
10:00:39 From Hannah Bayly : Hannah here from Sports Projects (currently reporting live from QLD Quarantine)
10:01:13 From Felix Koehler : Hey everyone, Felix Koehler, Account Exec, FanHub Media – Digital Fan Engagement, Melbourne, https://www.linkedin.com/in/famkoehler/
10:01:17 From Sophie Hornsey : Sophie, Melbourne AU, Commercial Partnerships @ South East Melbourne Phoenix https://www.linkedin.com/in/sophiehornsey/
10:01:28 From Craig Green : SprtsHQ : Hi all. Craig Green – SprtsHQ. https://www.linkedin.com/in/craig-green-394a3810/
10:01:40 From Tim Wyld : Hi All, Tim Wyld GM Commercial, NRL Touch Football (Sydney, Aus)
10:01:42 From Jen Pitson : Hi everyone, Jen Pitson, GM Commercial & Development at Motorsport Australia. https://www.linkedin.com/in/jennifer-pitson-a2253253/
10:01:56 From David Hopkins : David Hopkins – Glory League, automated video for indoor sports – Melbourne, Australia https://www.linkedin.com/in/david-hopkins-b8765228/
10:02:01 From Mitch Siwek : Morning/Evening all! Mitch Siwek – Melbourne https://www.linkedin.com/in/mitch-siwek-284781121/
10:02:02 From Darren Anderson : Darren Anderson, Melbourne, improving sport UX via Forward Pivot, https://www.linkedin.com/in/darren-anderson-b2667185/
10:02:10 From Tod Caflisch : Tod Caflisch – TechFoundry – Sports Technology Consultant – https://www.linkedin.com/in/tcaflisch/
10:02:18 From Seb : Morning All – Seb Lear, Head of Partnerships at InCrowd Sports https://www.linkedin.com/in/seb-lear-25101991/
10:02:29 From Scott Davis : Hi everyone, Scott Davis, Commercial & Partnerships Manager, Basketball Victoria (Melb, Aus)
10:02:30 From Aileen McManamon : Aileen Founder/Managing Partner 5T Sports Group focused on environmental, social responsibility in sports, in Vancouver Canada https://www.linkedin.com/in/aileenmcmanamon/
10:02:40 From Phil : Phil de Winter, VP of Business Development, FanHub – https://www.linkedin.com/in/phillip-de-winter-9b480631/
10:03:17 From Bronson Mokabela : Bronson Mokabela, Founder & Managing Director: Digigage Sports & Entertainment – South Africa – https://www.linkedin.com/in/bronson-tebogo-mokabela/
10:03:44 From Hugo van Rhijn : Hello once again from Atlantic Canada from Hugo at flyfan.app
10:04:09 From Felix Koehler : Love how Sean never wants to say my last name 😀 Why not?
10:04:13 From Craig Green : SprtsHQ : US Open at Winged Foot this week.
10:04:48 From david gravenkemper : David Gravenkemper free agent sports biz exec! linkedin.com/in/david-gravenkemper-6154663
10:05:17 From Brian Borowsky : https://www.linkedin.com/in/brianborowsky/
10:06:00 From Brian Borowsky : Brian Borowsky – Running a start-up that helps create safe sporting environments, like at the AFL quarantine hubs! https://www.linkedin.com/in/brianborowsky/
10:06:41 From Brian Borowsky : One more try: Brian Borowsky – Running a start-up that helps create COVID-safe sporting environments, like at the AFL quarantine hubs! https://www.linkedin.com/in/brianborowsky/
10:06:44 From ABHISHEK MAURYA : Abhishek Maurya, Student, Melbourne Australia. https://www.linkedin.com/in/abhishek-maurya-here/
10:14:12 From FanSaves Inc : Kris here from FanSaves, Ottawa, Canada!
10:16:02 From FanSaves Inc : https://events.com/r/en_US/registration/sports-tech–innovation-series-powered-by-fansaves–sponsorship-tech-ottawa-september-791087
10:22:03 From Dominic Remond : Database
10:22:04 From Darren Anderson : Positive association
10:22:07 From Sophie Hornsey : New customers
10:22:07 From Aileen McManamon : new accounts, mortgage leads
10:22:08 From david gravenkemper : access to fans
10:22:10 From Brian Borowsky : To show their “connection to the community”
10:22:13 From FanSaves Inc : access to a community of fans
10:22:15 From Aaron Bosse : build trust
10:22:18 From Simon Grunstein (SCGT) : They want presence
10:22:22 From Simon Grunstein (SCGT) : Australia-wide
10:22:24 From David Hopkins : increase in value to shareholders
10:22:28 From Seb : Humanising a dry message
10:22:33 From Simon Grunstein (SCGT) : Brand good for wife/kids
10:22:41 From Bronson Mokabela : New business accounts, ongoing transactions and upset / cross sell
10:22:45 From Steve Pastorino : Hello everyone… LinkedIn.com/stevepastorino… Day job is for U.S. Integrity (sports betting integrity monitoring based in Las Vegas)… also working on selling sponsorship in literature/social justice non profit space right now
10:22:52 From Bronson Mokabela : upsell
10:23:03 From Simon Grunstein (SCGT) : Buying in the next 6 months
10:23:04 From Scott Davis : Data!
10:23:06 From David Hopkins : sell more cars
10:23:08 From Sophie Hornsey : People to purchase cars
10:23:08 From Aileen McManamon : sell cars, foot traffic at dealership
10:23:09 From Amanda Jenkins : car sales
10:23:11 From Brian Borowsky : test drives
10:23:12 From Simon Grunstein (SCGT) : Overindex in your brand
10:23:27 From Steve Pastorino : Leads for people in the market to buy cars soon…
10:23:30 From Jen Pitson : track time
10:23:42 From Dominic Remond : Incredible how many sponsor deals do not have KPIs in the first instance
10:24:02 From Brian Borowsky : I genuinely bought a Kia because of AO sponsorship. so it works sometimes
10:24:34 From Darren Anderson : Agreed, have seen partnerships not renewed because whilst the brands connected well initially, it couldn't be measured in a way that guided ongoing investment (ROI)
10:25:41 From david gravenkemper : roi is tough to measure and it's so important
10:27:05 From Darren Anderson : Helping sponsor satisfy their stakeholders (sponsor ROI achieved at HQ level, but not at local franchise level)
10:27:29 From Craig Green : SprtsHQ : It has to start with segmentation and then how this fits in with a brands strategy
10:27:31 From Sophie Hornsey : influencer testinomials
10:27:50 From Jen Pitson : access to money can't buy opps
10:28:40 From Seb : Exclusivity is still key – especially with so much noise online exclusivity to IP cuts through
10:29:44 From Craig Green : SprtsHQ : As a marketing director, my question when looking at sponsorships was “if I don't do this, will it impact my business?”. If the answer is no then your not positioning your sponsorship within my strategy.
10:29:53 From Dominic Remond : Also actually selling the money can't but experiences as a separate revenue stream
10:30:22 From Sophie Hornsey : Also an opportunity for a voice in a competitor dominated sport/market
10:34:05 From Dominic Remond : Take it – could be a lead….activation v content
10:35:16 From Bronson Mokabela : The fight for content is growing – driven by where the traffic should be driven to (sponsor or rights owner pages). How do you balance who gets what?
10:35:44 From Darren Anderson : Relationships -> trust crucial in those moments where sponsor drives activation/content that simply doesn't fit
10:40:45 From Brian Borowsky : As a startup NBL franchise, those first couple of seasons must be weighted very heavily toward the sponsor!
10:44:09 From Darren Anderson : Agree – internal processes shouldn't compromise agility and flexibility to meet partner, it should enable it
10:47:45 From Sophie Hornsey : You want want the sponsor to value the work the digital team deviate to their campaigns – if you just “throw it in
10:50:07 From Hannah Bayly : As an ops-dominant worker, I've always been fascinated (and at times baffled) about how sponsorship agreements are structured without cost ceilings on activations, especially before concepts are even developed!
10:50:29 From Aileen McManamon : Are you seeing players go big with their own digital in Oz to the extent that it threatens the property's value of digital because the partners prefer the authentic direct athlete content (whose production costs are quite low btw)??
10:50:29 From Dominic Remond : Sean – how are you valuing the inventory etc please
10:51:03 From Mitch Siwek : Interesting discussion point Aileen!
10:51:33 From Bronson Mokabela : Sean, how did you convince / motivate the need for the rights owners (teams, leagues, etc.) to invest in Digital resources (team and personnel)? There is a reluctance by many rights owners to spend….
10:52:03 From Jen Pitson : Travel costs to events for media and digital team can also be prohibitive
10:54:28 From Brian Borowsky : Sophie: that's right. Surprising to hear that for some the Digital component is still a “throw in”!
10:54:56 From Harry McIntire : Zoomph is a useful tool for quantifying the value of a social post for including in a pitch deck.
10:55:07 From Jen Pitson : And also helping clients create digital artwork for free!
10:55:22 From david gravenkemper : agreed Brian. alot of brands lead with digital these days
10:56:43 From Aileen McManamon : Steve — did you revive Spuds McKenzie???
11:00:43 From david gravenkemper : totally agree Sean, thanks!
11:00:47 From Dominic Remond : Very questionable Netflix series – Coach Snoop
11:00:48 From Felix Koehler : Sorry guys have to jump off
11:00:50 From Felix Koehler : Thanks Sean!
11:00:56 From Amy Wadwell : Netflix: Rising Phoenix
11:01:20 From Felix Koehler : Bad Blood by John Carreyrou is good
11:01:39 From Aileen McManamon : Cool Amy – thanks!
11:01:45 From Harry McIntire : Netflix – The Social Dilemma
11:01:53 From Hannah Bayly : Adding It to the list now – thanks Amy!
11:01:56 From ABHISHEK MAURYA : Amazing watch @Amy
11:02:06 From ABHISHEK MAURYA : will be in my watchlist
11:02:54 From Aileen McManamon : Kudos to Bronson for staying awake!!!
11:03:25 From Steve Pastorino : Always good to hear what's going on around the world of sport. Thanks Sean!
11:03:32 From Jen Pitson : Thanks again Sean and everyone on the call!
11:03:34 From Bronson Mokabela : Thank you. Will be joining Tuesday next week (midday). 🙂