In this episode I catch up with Peter Holtermann from ESPN and Holtermedia, on this Sports Geek Podcast you will learn about:
- How social can complement the TV broadcast
- The intricacies of digital rights on a global scale
- Knowing your audience and why your engaged with them
- The differences in fan engagement for a Grand Slam vs ATP Tournament
- How tournaments are embracing the year round social conversation
- Why tennis is suited to fan engagement strategies especially at Grand Slams.
- How can sports use Periscope & Twitter partnership and where problems may lie
- What you should always carry spare batteries when podcasting
Resources from the podcast
- Connect with Peter Holtermann on Twitter @Holtermedia and on Linkedin and at HoltermediaInc.com
- Listen to previous podcast with Kim Trengove from Tennis Australia back on ep 30
- Have you signed up for weekly Sports Geek News?
- Have you joined the world's largest #SportsBiz Slack Community?
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Thanks for the review on iTunes
Inspiring and great context
in iTunes by Jaykan14 from Sweden on January 25, 2016
Really interesting and great podcast with a real life perspective! Good education while it´s funny and great stories!
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Peter Holtermann – Tennis, Broadcast & Digital Transcription
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
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