Richard Clarke is the managing editor for Arsenal Media Group driving all the content for Arsenal fans around the world, we chat with him on ABC Grandstand. In a recent visit to Perth I sat down with Matthew Gepp to discuss what has worked for West Coast Eagles and what they have planned for 2014.
On this podcast you’ll find out about:
What are key drivers for Arsenal Media group?
Why Arsenal is in the global fan development business
How Arsenal fans compare around the world
Importance of appealing to your aspirant fans
How Arsenal integrate players into Twitter engagement
How West Coast Eagles use Eagles Vision to connect with fans across Western Australia
Importance of educating athletes on positives and negatives of social media
Understanding your fan demographic when posting content
Value of social media promotion for your branded content