Sports Geek Podcast available on iTunesIn this Sports Geek Podcast we chat to James Rigby from Blues about True Blue HQ built using Digital Cheer Squad helped him activate Blues fans with the team and a key digital sponsor.  We also chat with Jarrod Price from the Brisbane Lions on dealing with upset fans when a club legend is let go as coach and then amplifying fans buoyed by the another club legend stepping in a new coach.

More specifically, in this podcast you’ll find out about:

  • Why it’s important to connect with your super avid fans online
  • Rewarding fans that deserve it is more important than attracting contest junkies
  • Understanding that brand awareness for sponsors can be very powerful on social media
  • How to train and identify your teams digital cheer squad
  • How sports teams need to take careful steps around breaking news
  • Importance of monitoring social channels and craft message for fans that are upset
  • How sports teams can use traditional media to attract more of their fans to their digital platforms
  • Why the sports content business is now a 12 month game and what you need to plan for off-season content
  • How far did Rocky Balboa run on that training run in Rocky II?


James Rigby from The Blues discusses True Blue HQ success for fans and sponsorsResources from the episode

Auckland Blues engage fans and sponsor with #TrueBlueHQ

 True Blue HQ activates fans for Blues and Barfoot & Thompson using Digital Cheer Squad

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Activating Your Digital Cheer Squad with Auckland Blues & Managing Fan Reactions Online with Brisbane Lions Transcription

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