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The winning formula: Sustained Success and Sponsorship – Will Hartnell, Geelong Cats

In this episode of Sports Geek, Sean Callanan chats with Will Hartnell – Head of Commercial & Growth, Geelong Cats

On this podcast, you'll learn about:

  • How Geelong build on sustained success on field into sponsorship wins.
  • Why you need to be proactive with partners to deliver results
  • Importance of tenure with sponsors, Ford approaching 100 years with the Cats
  • The impact of winning the 2023 AFL Premiership on membership and hospitality
  • Why reporting mechanisms for sponsorships should be tailored for different partners' goals
  • Will’s passion about mentoring and helping young professionals in the industry
Will Hartnell on Sports Geek

Listen to Will Hartnell on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Resources from the podcast

As discussed on the podcast

Bringing the fans inside the huddle

Strong support from fans with half the stadium under construction

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