In this episode of Sports Geek, Sean Callanan chats with Will Hartnell – Head of Commercial & Growth, Geelong Cats
On this podcast, you'll learn about:
- How Geelong build on sustained success on field into sponsorship wins.
- Why you need to be proactive with partners to deliver results
- Importance of tenure with sponsors, Ford approaching 100 years with the Cats
- The impact of winning the 2023 AFL Premiership on membership and hospitality
- Why reporting mechanisms for sponsorships should be tailored for different partners' goals
- Will’s passion about mentoring and helping young professionals in the industry
Listen to Will Hartnell on Sports Geek
Can't see podcast player? Click here to listen
Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Connect with Will on Linkedin and let him know that you listened to the episode.
- Follow Geelong Cats across social media
- Twitter – @GeelongCats
- LinkedIn – Geelong Cats
- Facebook – @Geelong.Cats
- Instagram – @geelongcats
- People mentioned by Will
- Andrew Clarke – Founder at Super-Sub_AU
- Recommendations
- Check out the Sports Geek Amplify Series – Season 2
- Episodes you should listen to
As discussed on the podcast
Bringing the fans inside the huddle
POV: You're in the song with Holmesy 🤳 #WeAreGeelong pic.twitter.com/YXGbJ7prLg
— Geelong Cats (@GeelongCats) June 22, 2023
Strong support from fans with half the stadium under construction
Strength Through Unity 💙 #WeAreGeelong pic.twitter.com/eBDHkhLFYw
— Geelong Cats (@GeelongCats) May 27, 2023