Tod Caflisch is the director of IT at the Detroit Red Wings and needed to upgrade wi-fi capabilities of Joe Louis Arena with a short term solution with a new arena to be opened in 2017. Joe Costanzo from Signal Share brings insights on both wi-fi usage and how other verticals like music and events are using Live-Fi to deliver new data.
On this Sports Geek Podcast you will learn:
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How Tod pitched a wi-fi solution for an older building
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Why data acquisition was a vital component of the total solution
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How the Live-Fi solution delivered over 20,000 new sales leads
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What apps fans use most when at an event
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Ability to reskin and customise Live-Fi page to reflect the event at the venue
Resources from the podcast
- Connect with Tod Caflisch on Twitter (@TCaflisch) and Linkedin
- Listen to Tod's previous episode on #12
- Follow Red Wings on Facebook, @DetroitRedWings on Twitter and @DetroitRedWings on Instagram & @LFC on Vine
- Connect with Joe Costanzo from Signal Share on Linkedin
- Have you signed up for weekly Sports Geek News?
SportNXT – Melbourne – 7-9 September 2026
Join Sean Callanan and sports executives from around the world to shape the future of sport.
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
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