Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

TikTok goes AmericanMorning Brew *

Impact of TikTok's American ownership.

Social Media, Technology, Marketing, Data

Consumers can spot AI in brand videos, and it's wrecking trust faster than marketers can keep upYahoo Tech *

AI in videos impacting consumer trust.

AI, Marketing, Consumer Trust, Media

Chelsea's lack of a long-term shirt sponsor is a calculated risk. Will it pay off?New York Tmes

Exploring sponsorship risks at Chelsea.

Sponsorship, Chelsea FC, Risk Management

Rainbow Laces out, pride-themed footballs in? Premier League to launch new LGBTQ+ campaignThe Athletic *

Premier League's inclusivity campaign.

Premier League, Marketing, Inclusivity, LGBTQ+

Professional Sports

Trinity Rodman, Washington Spirit agree on record three-year deal to keep USWNT star in NWSLThe Athletic

Record deal keeps Rodman in NWSL.

NWSL, Sponsorship, Women's Sports

UFC Fighters Looking to Redo Contracts As Paramount+ Deal BeginsFront Office Sports *

UFC faces contract renegotiations with fighters.

UFC, Contracts, Media Rights, Fighter Pay

Commercial power lifts Real Madrid as UK clubs fall backInsider Sport

Real Madrid's commercial dominance in football.

Real Madrid, Football, Deloitte, Commercial Revenue, Sports Finance

Digital & Social

TikTok Secures U.S. Future With Finalized Joint VentureTikTok *

TikTok's U.S. joint venture implications.

TikTok, Technology, Data, Security

Club Sportico: Athletes Are Taking Over LinkedInSportico *

Athletes expand career networks on LinkedIn.

LinkedIn, Athletes, Social Media, Marketing, Technology

How One NFL Pass Turned Into a Career on YouTubeFront Office Sports

NFL player's journey to YouTube stardom.

NFL, YouTube, Social Media, Content Creation, Sports Media

AI

Adobe Turns Acrobat Into an AI Command CenterTechCrunch

Adobe integrates AI in document management.

Adobe, AI, Document Management, Marketing, Data

D4RT: Teaching AI to see the world in four dimensionsDeepMind Blog

4D scene reconstruction in sports technology.

AI, Technology, Sports Analytics

Fractional leadership rises as AI automates execution and human judgment gains valueFortune

AI's impact on sports leadership styles.

Leadership, AI, Business Strategy, Consulting

Make you think

Who Pays for America's Grid Upgrade? The Microsoft-Trump Fight Misses the Real StoryThe Neuron

Exploring infrastructure costs in sports.

Technology, Energy, Infrastructure

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