Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

PTPA May Seek $1 Billion Raise for Efforts to Remake Pro Tennis – Sportico *

PTPA seeks $1 billion for pro tennis revamp.

Tennis, PTPA, Sponsorship, Funding

Mark Cuban Likes The College Sports Salary Cap: ‘It Protects Us' – Front Office Sports *

Mark Cuban supports college sports salary cap.

NIL, College Sports, Marketing, Sponsorship, Business

Sphere Entertainment's New Playbook: Smaller Venues, Less Risk, Bigger Returns – Huddle Up 

Explores strategic shift in venue development.

Venues, Strategy, Entertainment, Revenue, Infrastructure

Professional Sports

WNBA Announces Schedule Despite Lack of New CBA – Front Office Sports

WNBA schedule released amid CBA talks.

WNBA, Management, Operations, Partnerships

Inside the WNBA's $700M+ Pay Divide With Players Union – Sportico *

WNBA and players union discuss pay scales.

WNBA, CBA, basketball, player compensation, sports business

MLB Team Spending at Davos Economic Summit – Sportico *

MLB spending intersects global economics.

MLB, Dodgers, Finance, Global Economics, Davos

Digital & Social

What does a winning sports strategy on YouTube look like? – SportPro *

Harnessing YouTube for sports content success.

YouTube, Broadcast, Media, Analytics, Monetisation

Media & Entertainment

Manchester United Reportedly Teams With Lionsgate on Historical Drama Series – The Athletic

MUFC partners with Lionsgate for drama.

Manchester United, Entertainment, Marketing, Sponsorship

Sarandos Discusses TV Landscape Competition – The Hollywood Reporter *

Understanding shifts in TV content.

TV Industry, Media, Streaming, Content Distribution

AI

Musk's xAI is testing ‘Human Emulators' to automate office work – YouTube

Automating work with AI emulators.

AI, Technology, Automation, Operations, Elon Musk

Apple eyes AI wearable race with AI pin – The Information 

Apple develops AI wearables for sports.

Apple, Wearables, AI, Technology, Innovation

Geek out

Humans& aims to build AI collaboration tools focused on empowering people – TechCrunch

AI tools for enhanced collaboration.

AI, Collaboration, Startup, Technology, Empowerment

Make you think

NFL Christmas Helps December to Best Month Ever for Streaming – Sports Business Journal

NFL boosts December streaming records.

Streaming, NFL, Media Trends, Sports Broadcasting

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