Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

PTPA May Seek $1 Billion Raise for Efforts to Remake Pro TennisSportico *

PTPA seeks $1 billion for pro tennis revamp.

Tennis, PTPA, Sponsorship, Funding

Mark Cuban Likes The College Sports Salary Cap: ‘It Protects Us'Front Office Sports *

Mark Cuban supports college sports salary cap.

NIL, College Sports, Marketing, Sponsorship, Business

Sphere Entertainment's New Playbook: Smaller Venues, Less Risk, Bigger ReturnsHuddle Up 

Explores strategic shift in venue development.

Venues, Strategy, Entertainment, Revenue, Infrastructure

Professional Sports

WNBA Announces Schedule Despite Lack of New CBAFront Office Sports

WNBA schedule released amid CBA talks.

WNBA, Management, Operations, Partnerships

Inside the WNBA's $700M+ Pay Divide With Players UnionSportico *

WNBA and players union discuss pay scales.

WNBA, CBA, basketball, player compensation, sports business

MLB Team Spending at Davos Economic SummitSportico *

MLB spending intersects global economics.

MLB, Dodgers, Finance, Global Economics, Davos

Digital & Social

What does a winning sports strategy on YouTube look like?SportPro *

Harnessing YouTube for sports content success.

YouTube, Broadcast, Media, Analytics, Monetisation

Media & Entertainment

Manchester United Reportedly Teams With Lionsgate on Historical Drama SeriesThe Athletic

MUFC partners with Lionsgate for drama.

Manchester United, Entertainment, Marketing, Sponsorship

Sarandos Discusses TV Landscape CompetitionThe Hollywood Reporter *

Understanding shifts in TV content.

TV Industry, Media, Streaming, Content Distribution

AI

Musk's xAI is testing ‘Human Emulators' to automate office workYouTube

Automating work with AI emulators.

AI, Technology, Automation, Operations, Elon Musk

Apple eyes AI wearable race with AI pinThe Information 

Apple develops AI wearables for sports.

Apple, Wearables, AI, Technology, Innovation

Geek out

Humans& aims to build AI collaboration tools focused on empowering peopleTechCrunch

AI tools for enhanced collaboration.

AI, Collaboration, Startup, Technology, Empowerment

Make you think

NFL Christmas Helps December to Best Month Ever for StreamingSports Business Journal

NFL boosts December streaming records.

Streaming, NFL, Media Trends, Sports Broadcasting

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