Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Partnership playbook: Lenovo, Nexo, Coca-Cola and more – Insider Sport *
Insights into strategic partnerships in sports.
Sponsorship, Partnerships, Marketing, Technology
Does Formula E's B Corp status really matter? – Insider Sport *
Exploring sustainability in sports governance.
Sustainability, Formula E, Governance, Innovation
Talking Tickets Global Survey Part 1: 39.3% of respondents think the secondary is a ‘nuisance' or ‘irrelevant'. Season tickets…and more. Part 1. – Talking Tickets *
Survey insights on secondary ticketing.
Ticketing, Survey, Sports Business, Market Research, Secondary Market
Steve Young, from Super Bowl MVP to Managing Billions — Hall of Fame 49ers Quarterback on High Performance, Reinvention, Faith, and How to Blend Dreams and Plans – Tim Ferriss Blog
Podcast with NFL icon Steve Young.
NFL, Sports Management, Leadership, Business, Innovation
Why Tennis Media Is a Fragmented Mess, From Grand Slam Broadcast Rights to Social Media Highlights – The Athletic *
Exploring media challenges in tennis.
Tennis, Media Rights, Broadcasting
Professional Sports
McLaren Racing swap Castore for Puma in new F1 kit deal – SportPro
McLaren strikes new apparel partnership.
Sponsorship, Marketing, McLaren Racing, Puma, F1
WPL 2026: Skechers extends ties with Mumbai Indians for third consecutive season – Sports Mint Media
Mumbai Indians secure ongoing sponsorship.
Sponsorship, Cricket, Marketing, Branding, Sports Business
Digital & Social
Netflix credits live sport for Q4 signup surge as subscribers pass 325m – SportPro *
Streaming sports boosts Netflix's growth.
Netflix, Live Sports, Streaming, Media Rights, Subscriber Growth
Geek out
NVIDIA's $20B deal with Groq – CNBC
NVIDIA's acquisition impacts sports tech.
Sports Analytics, AI Technology, Innovation, Sports Performance, Media
OpenAI and ServiceNow strike deal to put AI agents in business software – The Wall Street Journal
AI agents enhance enterprise software operations.
AI, Technology, Automation, Enterprise Software, Customer Service
Make you think
AI gains starting to show in the real economy – Weighty Thoughts
AI-driven economic benefits and implications.
AI, Economy, Productivity, Efficiency, Technology
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