Steve DeLay from TheUltimateToolkit.com chats with Sean Callanan about his experience in sales & ticketing and how to fill every seat in the stadium.
On this podcast you'll learn about:
- Steve DeLay on playing high school hoops getting his start in sports business.
- What NBA, NHL & MLB have in common in ticketing.
- Explanation of the ticketing sales process in USA
- How Facebook advertising has changed the ticket sales game
- How The Ultimate Toolkit helps fill the last seat in the stadium
- Steve on being an owner of the Macon Bacon baseball team
Listen to Steve DeLay on Sports Geek
Sports Geek hosted by Sean Callanan
Steve DeLay - The Ultimate Toolkit
Steve DeLay quote
Sport is about entertainment. Sport is about smart intelligent marketing showcasing that fans can have a great experience at your games and selling them the product they want.
Steve DeLay
Need a keynote speaker for your next event or conference?
Resources from the podcast
- Connect with Steve DeLay on Twitter @SteveDeLay2 and LinkedIn
- Visit The Ultimate Toolkit website to learn more
- Follow Macon Bacon on Twitter @GoMaconBacon, Instagram and Facebook
- Some Sports Geek episodes you might be interested in:
- Troy Kirby on ticketing and Sports Tao podcast
- A Look into AFL Variable Pricing Strategy
Highlights from podcast with Steve DeLay
2:54 Steve DeLay on playing high school hoops and starting out with Cleveland Indians
4:56 Working for New Jersey Nets and why you can learn working with bad teams on court
8:19 The differences in ticketing between NBA & NHL
11:07 Steve on how the ticketing sales process works in USA
13:10 Three ways to increase your business with a sports team
15:15 Steve on getting the right mix in sales and ticketing in your content
20:42 The value of data in the sales process, the right audience is everything
22:23 How Facebook advertising changed the ticket sales game
24:59 Why it’s important for the sales and marketing teams to communicate
27:39 How The Ultimate Toolkit came about
31:09 How the sales and ticketing strategies that can be applied in Australia
32:58 Why membership model works in AFL
37:55 Steve chats about team ownership with Macon Bacon
39:50 Sports Geek Closing Five
Some tweets/posts you may have missed
Steve excited to run the Las Vegas Marathon. Congrats!
Let the mayhem begin. Las Vegas Marathon here we come #vegasstrong pic.twitter.com/xWZ1qWSSQl
— Steve DeLay (@SteveDeLay2) November 12, 2017
Still great looking attendance in Macon Bacon matches. Every seat in the house!
From 1950 to 2018
Macon still loves their baseball#StartTheSizzle pic.twitter.com/nhhYgYQp6o
— Macon Bacon (@GoMaconBacon) June 13, 2018
The Macon Baseball fans know how to party.
Baseball is back in Macon
We threw one heck of a party last night#StartTheSizzle pic.twitter.com/kI3DGhn3j3
— Macon Bacon (@GoMaconBacon) June 2, 2018
What better way to sell Bacon tickets than in a bacon pack
Low Sodium
Gluten Free
100% Family Fun
No Bananas Added#StartTheSizzle pic.twitter.com/0ruaOVGZ1n— Macon Bacon (@GoMaconBacon) May 26, 2018
Listen To Sports Geek
Listen to Sports Geek Rapid Rundown daily
