Your must-read Daily sports business news source, sign up for Sports Geek Reads email daily.
Real Madrid Investors, NFL's GOLF WANG Collab & NRL BI success
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Real Madrid opens to investors as Super League battle returns – Insider Sport *
Real Madrid seeks investors amid league turmoil
Football, Investment, Governance
NFL and GOLF WANG team up for a second time on exclusive team apparel – Hypebeast *
NFL collaborates with GOLF WANG on apparel
NFL, Fashion, Apparel
AFL media swings axe as pivot looms to use of content creators – Code Sports *
AFL shifts to content creation outsourcing
AFL, Media, Outsourcing
Professional Sports
Adrian Newey tapped to lead Aston Martin F1 in 2026 – Formula1
F1 leadership change with Adrian Newey
F1, Leadership, Technology
Patrick Mahomes extends with Adidas, tees up bigger role in golf – Boardroom
Mahomes expands Adidas partnership to golf
Sponsorship, Marketing, Adidas
Hellmann's Mayo signs major multiyear partnership with the NFL in Australia – Bandt
Multiyear NFL partnership with Hellmann's Mayo
NFL, Sponsorship, Sports Marketing
Digital & Social
Peyton Manning's Omaha Productions makes a bigger play for advertisers – Variety *
Omaha Productions' advertising expansion under Manning
Sports Media, Advertising, NFL
The sleek shall inherit the earth: Mumbrella at the TikTok Awards – Mumbrella
Examining marketing after TikTok Awards
TikTok, Awards, Marketing
Geek out
NRL BI project accidentally became a product – iTnews *
NRL's BI evolution into a marketable product
NRL, Technology, Business Intelligence
OpenAI Failed: Your Data Exposed – For Every Scale
OpenAI data security lapse concerns
Data Security, Artificial Intelligence, Technology
AI
Black Forest Labs' Flux.2 image generation suite – Black Forest Labs
New advancements in image generation tools
AI, Image Generation, Technology
Amazon promotes its Kiro coding AI for developers
AI, Technology, Development
Make you think
Tom Brady to Gopuff: Should the Monday after Super Bowl be a national holiday? – Today
Brady promotes a post-Super Bowl holiday
Marketing, NFL, Culture
Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.
Netflix's Sports Ambitions, Amazon's Black Friday Lineup & Investing in Sport
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Why Investment Metrics Don't Work in Sports – Romie Chaudhari, Chiron Investments – Sports Geek *
Romie Chaudhari on sports investment strategy.
Investment, Sports Ownership, Strategy, NBL, Sponsorship
Amazon Lines Up 15 Hours of Live Sports for Black Friday Boon – Sportico *
Amazon's Black Friday sports lineup.
Media, Streaming, Amazon, NFL, NBA
Inside The NFL's Plan To Use Supersonic Airplanes For International Expansion – Huddle Up
Supersonic planes for NFL's expansion.
NFL, Innovation, Aviation, Global Expansion, Technology
The NWSL's Trinity Rodman Dilemma – Boardroom *
NWSL faces Trinity Rodman branding issue.
NWSL, Branding, Women in Sports, Marketing
Bank of America's Bet on Sir David Beckham – Culture of Sport *
Bank of America backs Beckham.
Sponsorship, Sports Marketing, Bank of America, David Beckham, Partnerships
Professional Sports
Netflix and Paramount to go to war again. This time over the Premier League – Insider Sport
Streaming giants vie for Premier League.
Broadcasting, Media Rights, Netflix, Paramount, Premier League
Real Madrid Stake Sale Could Prove It's World's Most Valuable Franchise – Front Office Sports
Potential stake sale's impact on valuation.
Real Madrid, Sports Business, Valuation, Investment
New NBA and MLB TV Deals Will Drive Global Sports-Media Spend to $78 Billion in 5 Years – Sportico *
NBA and MLB drive sports media spend.
NBA, MLB, Media Rights, Sports Finance, Media
Geek out
David Hsu, CEO of Retool on how 48% of non-engineers now build and ship internal production code – The Neuron
No-code development empowers sports teams.
AI, No-code, Tech Development, Sports Marketing, Data Analysis
OpenAI projected that at least 220M people could pay for ChatGPT by 2030 – The Information *
ChatGPT's massive growth potential.
AI, Technology, Marketing, Chatbots
Amazon to spend up to $50 billion on AI infrastructure for the US government – CNBC
Amazon's significant AI investment.
AI, Technology, Infrastructure, Data
Make you think
Inside The Browser Company: Why They Killed Arc to Build Dia – Every
Strategic shift in tech company.
Technology, Business Strategy, Innovation, AI
Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.
Live Sports Value & Amazon's $50B AI Investment: When Tech Meets Entertainment
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
The Anti-AI Bet: Why Live Sports Will Become More Valuable As Everything Else Gets Cheaper – Huddle Up *
Explores live sports asset value.
AI, Sports Business, Live Events, Media Rights, Technology
Meta's WorldGen will turn a text prompt into a walkable, game-ready world – Meta *
Creates interactive 3D worlds.
AI, Virtual Reality, Sports Marketing, Fan Engagement
Maddencast' Sequel Showcases What EA, NBC and Genius Learned in 2024's Debut – Sports Business Journal
EA and NBC sports media evolution.
Sports Broadcasting, Technology, Media Innovations, Gaming
Professional Sports
Sunk-Cost Football: UMass' Faltering Quest to Belong in the FBS – Sportico
UMass financial and strategic struggles.
College Sports, Football, NCAA, Finance, Sports Management
Real Madrid Forecasts Record $1.44B in Revenue as It Preps Stake Sale – Sportico *
Financial strategy and stake sale.
Soccer, Real Madrid, Revenue, Finance, Stake Sale
Chiefs vs. Cowboys Could Draw Record 50M-Plus Viewers – Front Office Sports
Potential NFL viewership record.
NFL, Media, Broadcast, Viewership
Digital & Social
FIBA enters fantasy sports space ahead of World Cup 2027 Qualifiers – Insider Sport *
FIBA's fantasy sports strategy.
Fantasy Sports, Basketball, Fan Engagement, Marketing, FIBA
uniqFEED and Telstra put virtual advertising on the fast track – Sport Business
Partnership in virtual advertising.
Sports Technology, Virtual Advertising, Marketing, Sponsorship
Media & Entertainment
James Cameron will co-direct Billie Eilish's new concert movie. – Screen Crush
Collaboration insight into media.
Entertainment, Media, Filmmaking, Audience Engagement
Geek out
Google DeepMind hires former CTO of Boston Dynamics as the company pushes deeper into robotics – Wired
Integration of AI and robotics.
Robotics, AI, Technology, Innovation, Google
How to run product evals – Eugene Yan
Guide on AI product evaluations.
AI, Product Evaluation, Marketing, Sponsorship, Technology
Everything to know about Claude Opus 4.5 – The Neuron
New AI model insights.
AI, Technology, Data Analysis, Sports, Marketing
Make You Think
What to know about Damon Jones — at the center of two NBA scandals – ESPN *
A look into NBA gambling scandals
NBA, Gambling, Athletes
Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.

