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Stadium Tech & Google's $40B AI Center: How MLS-Apple Deal Changes Media Rights
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Apple, MLS Deal Will End in 2029 With Revised Payment Structure – Sportico *
Discusses changes in media rights.
MLS, Media Rights, Sports Business, Technology, Sponsorship
Music Festivals & Sporting Finals Create Value For Brands That Show Up Authentically – Bandt *
Intersection of music and sports marketing.
Marketing, Brand Strategy, Sports Business
F1 Team Values: Ferrari Leads, Average up 48% to $3.42 Billion – Sportico *
Explores financial growth in F1 teams.
F1, Ferrari, Valuation, Teams, Finance
Professional Sports
Steph Curry on Warming Up in Nikes: ‘I'm a Free Agent' – Front Office Sports
Athlete endorsements and branding implications.
Endorsements, Marketing, Athletes, Branding
Under Armour's CEO Just Did the Thing He ‘Couldn't Imagine' – Sportico *
Parting ways with athlete partner, impacts sponsorship.
NBA, Sponsorship, Marketing
Digital & Social
Beehiiv Becomes A One-Stop Shop For Creators – FutureParty *
Insights into platform evolution for creators.
Marketing, Technology, Media, Sponsorship
LinkedIn rolls out AI-powered people search to premium U.S. users – The Neuron Daily *
Enhanced networking capabilities for professionals.
AI, Networking, Technology, Marketing, Sponsorship
Media & Entertainment
Disney and YouTube End 15-Day Blackout – Deadline *
Resolution impacts media platforms distribution.
Media, Streaming, Entertainment
Geek out
Google to Spend $40B on AI-Ready Data Center Infrastructure in Texas – Silicon Angle
Influences industry's AI-driven strategies.
AI, Technology, Data, Infrastructure
Gemini AI Video Lets Users Input Multiple Reference Images for a Single Prompt – The Decoder *
Innovations in digital content creation.
AI, Marketing, Sports Technology, Media
Make you think
A Robot Tries Golf and It's a Hole in One – Reddit
Robotics meets sports in entertaining way.
Robotics, Sports Tech, Innovation, Fan Engagement
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Olympics Going Green, Disney's AI Video Future & Sky Sports Halo fail
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Greener Games: How the Olympics Transform Towards Sustainability – Medium *
The Olympics go sustainable.
Olympics, Sustainability, Sports Business, Event Management
Where to get a guaranteed audience: AFL and NRL 2026 schedules drop – Mumbrella *
AFL and NRL release schedules.
AFL, NRL, Media Planning, Sports Marketing
Disney set to lean further into games and AI video – Variety *
Disney embraces gaming and AI.
Disney, Gaming, AI, Media
Professional Sports
NFL Expands Adaptive Apparel Line – Apparelist
Inclusive sportswear from NFL.
Apparel, NFL, Inclusivity, Merchandising, Sports Business
Commanders Select Architect for Their New Roofed Stadium in Washington, D.C. – The New York Times
New stadium plans for Commanders.
Stadium Design, Infrastructure, NFL, Architecture
Inside Dolphins' Quest to Win Over Spanish-Speaking NFL World – ESPN *
Dolphins target Spanish-speaking markets.
NFL, Sponsorship, Marketing Strategy, International Expansion
Apple, MLS Deal Will End in 2029 With Revised Payment Structure – Sportico *
Apple and MLS revise payment deal.
MLS, Media Rights, Streaming, Technology
Media & Entertainment
Peacock, NFL+ Dish Up Reality TV-Flavored ‘Sunday Night Football' Altcast – Hollywood Reporter *
NFL and reality TV mix on Peacock.
Sports Media, Broadcasting, NFL, Innovation, Marketing
Scottish Football Seals Landmark HALO Partnership – Sport Industry
Scottish football partners with HALO.
Sponsorship, Technology, Football, Partnerships
Geek out
New AI tools from Google for analytics.
AI, Marketing, Google, Analytics
Igniting AI Transformation: How To Future-Proof Your Company Against Cognitive Darwinism – Medium
AI as a strategic business tool.
AI, Technology, Sports Management, Data, Marketing
Make You Think
Sky Sports accused of ‘patronising' women as broadcaster suffers extreme backlash on social media – GB News *
Fierce backlash after unveiling a new TikTok channel aimed at women
Social Media, Women's Sports, Sports Media
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AI Ticketing Innovation, Eleven Lab celebs & Disney's YouTube TV Dispute
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
AI Agents Step Into The Ticketing Ring – Sportico *
Revolutionizing ticket sales in sports.
AI, Technology, Ticketing, Sports
A Shifting Market: The 12 Different Sports Investment Strategies – Petcash Post *
Exploring diverse sports investment options.
Sports Investment, Finance, Strategy
Inside the ‘Bitcoin club' targeting the Premier League – and where it leaves their neighbours – The Athletic
Crypto's influence in sports.
Premier League, Cryptocurrency, Sports Business
Professional Sports
NBA revenues set to rise by 12% to ‘US$14.3bn' in 2025/26 – SportPro *
NBA's projected revenue growth.
NBA, Finance, Media Rights
Media & Entertainment
Disney–YouTube TV Carriage Dispute – Front Office Sports
Key issues in media carriage disputes.
Media Rights, Broadcasting, Conflicts
Rating the World's Best TV and Film Studios. – Deadline
Comparative analysis of media studios.
Media, Entertainment, Business
AI
ElevenLabs Rents Out Celebrity Voices – Hollywood Reporter *
Innovating with AI-generated voices.
AI, Technology, Media
Make you think
The Reason Why Sora Isn't Gaining – Business Insider
Examining Sora app's challenges.
Technology, Marketing, Digital Content
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