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Olympics Going Green, Disney's AI Video Future & Sky Sports Halo fail
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Greener Games: How the Olympics Transform Towards Sustainability – Medium *
The Olympics go sustainable.
Olympics, Sustainability, Sports Business, Event Management
Where to get a guaranteed audience: AFL and NRL 2026 schedules drop – Mumbrella *
AFL and NRL release schedules.
AFL, NRL, Media Planning, Sports Marketing
Disney set to lean further into games and AI video – Variety *
Disney embraces gaming and AI.
Disney, Gaming, AI, Media
Professional Sports
NFL Expands Adaptive Apparel Line – Apparelist
Inclusive sportswear from NFL.
Apparel, NFL, Inclusivity, Merchandising, Sports Business
Commanders Select Architect for Their New Roofed Stadium in Washington, D.C. – The New York Times
New stadium plans for Commanders.
Stadium Design, Infrastructure, NFL, Architecture
Inside Dolphins' Quest to Win Over Spanish-Speaking NFL World – ESPN *
Dolphins target Spanish-speaking markets.
NFL, Sponsorship, Marketing Strategy, International Expansion
Apple, MLS Deal Will End in 2029 With Revised Payment Structure – Sportico *
Apple and MLS revise payment deal.
MLS, Media Rights, Streaming, Technology
Media & Entertainment
Peacock, NFL+ Dish Up Reality TV-Flavored ‘Sunday Night Football' Altcast – Hollywood Reporter *
NFL and reality TV mix on Peacock.
Sports Media, Broadcasting, NFL, Innovation, Marketing
Scottish Football Seals Landmark HALO Partnership – Sport Industry
Scottish football partners with HALO.
Sponsorship, Technology, Football, Partnerships
Geek out
New AI tools from Google for analytics.
AI, Marketing, Google, Analytics
Igniting AI Transformation: How To Future-Proof Your Company Against Cognitive Darwinism – Medium
AI as a strategic business tool.
AI, Technology, Sports Management, Data, Marketing
Make You Think
Sky Sports accused of ‘patronising' women as broadcaster suffers extreme backlash on social media – GB News *
Fierce backlash after unveiling a new TikTok channel aimed at women
Social Media, Women's Sports, Sports Media
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AI Ticketing Innovation, Eleven Lab celebs & Disney's YouTube TV Dispute
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
AI Agents Step Into The Ticketing Ring – Sportico *
Revolutionizing ticket sales in sports.
AI, Technology, Ticketing, Sports
A Shifting Market: The 12 Different Sports Investment Strategies – Petcash Post *
Exploring diverse sports investment options.
Sports Investment, Finance, Strategy
Inside the ‘Bitcoin club' targeting the Premier League – and where it leaves their neighbours – The Athletic
Crypto's influence in sports.
Premier League, Cryptocurrency, Sports Business
Professional Sports
NBA revenues set to rise by 12% to ‘US$14.3bn' in 2025/26 – SportPro *
NBA's projected revenue growth.
NBA, Finance, Media Rights
Media & Entertainment
Disney–YouTube TV Carriage Dispute – Front Office Sports
Key issues in media carriage disputes.
Media Rights, Broadcasting, Conflicts
Rating the World's Best TV and Film Studios. – Deadline
Comparative analysis of media studios.
Media, Entertainment, Business
AI
ElevenLabs Rents Out Celebrity Voices – Hollywood Reporter *
Innovating with AI-generated voices.
AI, Technology, Media
Make you think
The Reason Why Sora Isn't Gaining – Business Insider
Examining Sora app's challenges.
Technology, Marketing, Digital Content
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Streaming's Impact on Fandom & Excel Sports' $1B Valuation: How Digital Media is Reshaping Sports
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Goldman Sachs Makes Investment in Excel Sports – Sports Business Journal
Excel Sports valued near $1 billion.
Investment, Sports Agency, Private Equity, Athlete Representation
Behind Unilever's Creator and Social Strategy for Next Year's World Cup – Digiday *
Unilever shifts to influencer marketing.
Marketing, World Cup, Influencer, Social Media
As Younger Generations Consume More Sports Through Streaming, Location Has Less Impact on Fandom – The New York Times *
Streaming shifts sports fandom dynamics.
Streaming, Digital Media, Fandom, Consumer Behavior
NCAA agrees to $303 million settlement with volunteer coaches – Front Office Sports
Significant NCAA legal settlement shines light.
NCAA, Legal, Compensation, Sports Governance, Settlement
DP World Tour Drives Into The Cloud With AWS – Sport Industry Group
DP World Tour partners with AWS.
Technology, Cloud, AI, Fan Experience
Professional Sports
NBA's Europe-based league may launch in October 2027 – ESPN *
NBA plans expansion into Europe.
NBA, Expansion, Sports Business, International, Basketball
Atlanta gets NWSL expansion team – The Athletic
NWSL expands with new team in Atlanta.
NWSL, Expansion, Investment, Arthur Blank, Sports Business
Media & Entertainment
Coca-Cola's AI Holiday Ads – YouTube
AI's impact on Coca-Cola's advertising.
AI, Advertising, Coca-Cola, Marketing
Jalen Hurts and Jordan Brand – Inquirer *
Exploring sports-culture intersections.
Marketing, Athlete Branding, Culture, Endorsements
AI
REPLIT now lets you add AI features to your apps – Replit Blog
Streamline app development with AI.
AI Integration, App Development, Sports Marketing
OpenAI readies ChatGPT group chats with custom controls – Testing Catalog *
Enhancing fan engagement with AI.
AI, Technology, Communication, Fan Engagement
Make you think
What is Ferrari Doing? – The Athletic
Exploring Ferrari's strategy challenges.
Ferrari, Formula One, Sports Management, Branding
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