Your must-read Daily sports business news source, sign up for Sports Geek Reads email daily.
From Women Leading Indy Sports to Saudi's EA Takeover
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Why NFL boss Roger Goodell could lock Wallabies out of MCG during Rugby World Cup – Sydney Morning Herald *
Impact of sports contracts on venues.
NFL, Rugby, Sports Business, Contracts, Venue Management
‘Only woman in the room': How Indy became top city in nation for women sports execs – The Indianapolis Star *
Gender diversity in sports business.
Diversity, Leadership, Women in Sports, Sports Business
Impact of Saudi acquisition on EA.
Video Games, Sports, Sponsorship, Market Acquisition
When watching sports doesn't involve live sports – The Athletic
Sports events sans live action AKA World Cup Draw.
World Cup, Sports Business, Major Events
WNBA, Players Union Agree to 40-Day Extension on CBA – ESPN
Key WNBA labour negotiations update.
WNBA, Labor Relations, Sports Business, Player Contracts
Professional Sports
Reliance concludes £60m deal; Oval Invincibles to become MI London from next season – Sport Mint
Major cricket franchise acquisition.
Cricket, Sports Business, Sponsorship, Franchise
U.S. Soccer Launches Kang Women's Institute to Elevate the Women's Game – Sport Business *
Transforming women's soccer development.
Women's Soccer, Sports Science, Innovation, Gender Equity
ITV makes ‘UK£90m' swoop for rugby's Nations Championship – SportPro
Investment in rugby media rights.
Rugby, Media Rights, ITV, Sports Advertising, Broadcasting
Digital & Social
Fanatics Launches a Prediction Market—Without the G-Word – Sportico
Fanatics enters prediction market.
Sports Betting, Technology, Fan Engagement, Market Trends
Media & Entertainment
Netflix Removes Casting Functionality to Chromecast – Android Authority
Netflix alters Chromecast features.
Technology, Streaming, User Experience, Media
NBC News Launches Paid Digital Subscription Service – Axios
NBC's move to paid service.
Media, Subscription, Digital, Monetization
Geek out
Google DeepMind's New AI Weatherman Tops World's Most Reliable System – Singularity Hub
AI's role in weather forecasting.
Weather, AI, Sports Events
AI
Anthropic reportedly preparing for one of the largest IPOs ever – CNBC *
Anthropic's IPO impacts tech landscape.
IPO, AI, Technology, Investment
OpenAI said to develop ‘Garlic' model – The Information
OpenAI's new model developments.
AI, Technology, Innovation
Make you think
Neuroscience explains why writing creates mental clarity – PsyPost
How writing improves mental clarity.
Neuroscience, Writing, Mental Clarity
Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.
Rugby & Fashion to Runway Gen 4.5's Video Revolution
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Perk Becomes Partner of Future Audi F1 Team – Sport Industry *
Perk partners with Audi F1 team.
F1, Technology, Sponsorship
Women's Rugby And The Powerful Future Of Fashion – Sport Industry *
Fashion intersects with women's rugby.
Rugby, Fashion, Women's Sports, Marketing, Sponsorship
TikTok's Foundry Program – TikTok
TikTok integrates with VC brands.
TikTok, VC, Marketing, Innovation
AI Can Already Replace More Workers Than We Thought – Future Party
AI's workforce impact explored.
AI, Workforce, Technology, Market Disruption, Data Analysis
Professional Sports
Missouri's Betting Debut Comes As Chiefs, Royals Eye New Homes – Front Office Sports
Missouri enters sports betting market.
Sports Betting, Missouri, Stadium Development, Financing, Sports Business
ACC Matchup in Rio Will Mark First FBS Game in South America – Front Office Sports
College football heads to South America.
College Football, Globalization, Media Rights, South America
Lionel Messi-Thomas Müller MLS Cup Final Delivers Designated Dream – Sportico *
Star players elevate MLS Cup appeal.
Soccer, MLS, Marketing, Media, Lionel Messi
Digital & Social
LinkedIn Guide for Growing LinkedIn Newsletters – PPC Land
Master LinkedIn newsletters with this guide.
LinkedIn, Networking, Content Marketing, Social Media
Influencer Content Consumption Trends – Deadline *
Influencers impact older demographics.
Consumer Trends, Influencer Marketing, Engagement
Geek out
Runway Gen 4.5 Model – Runway *
Gen 4.5 revolutionizes video generation.
AI, Video Generation, Content Creation, Broadcasting, Technology
Google and OpenAI push startups to rethink GTM playbooks – TechCrunch *
AI reshapes startup GTM strategies.
AI, Marketing, Business Strategy, Technology
AI
DeepSeek releases two new models – AI Valley
DeepSeek unveils reasoning models.
AI, Technology, Analytics, Sports Performance
A new OpenAI model coming next week, outperforming Gemini 3 – The Decoder
OpenAI model set to outperform.
AI, OpenAI, Technology, Data
Make you think
Research shows critical thinking abilities are declining, especially among younger workers – Every
Critical thinking skills on the decline.
Critical Thinking, Technology, Workforce Development, Business
Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.
Cricket Australia's $600M Big Bash Stakes & UK's 2035 Women's World Cup Bid
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Home nations lodge sole bid to bring Women's World Cup 2035 to UK – Insider Sport *
UK bids for 2035 Women's World Cup.
Women's World Cup, Football, Fan Engagement, Investment, FIFA
Cricket Australia forecasts ‘AUS$600m' in Big Bash team stake sales – SportPro *
Big Bash League team stakes for sale.
Finance, Investment, Big Bash League, Cricket, Sports Business
Why Brands Spend More With Niche Creators – PublishPress *
Brands turn to niche creators.
Marketing, Sponsorship, Technology
Scottish FA Agrees Historic Hampden Rights Deal – SportIndustry.biz
Naming rights secured for Hampden Park.
Football, Sponsorship, Marketing
Professional Sports
Brazil soccer coach apologises after homophobic pink kit remark: ‘Colors don't define genders' – The Athletic
Coach apologises for pink kit remark.
Soccer, Diversity, Inclusion, Branding, Marketing
Streaming Wars: Netflix Eyes Premier League Broadcast Rights. – TheTimes
Netflix bids for Premier League rights.
Premier League, Netflix, Media Rights, Streaming
AI
AI weapons are dangerous in war. But saying they can’t be held accountable misses the point – The Conversation
AI accountability.
AI, Governance
Make you think
Marketing Lessons From The Grateful Dead – Seth Godin *
Unorthodox marketing from The Grateful Dead.
Marketing, Innovation, Music Industry
Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.
MLB's Netflix Deal, AI workforce and Rugby Emirates extension
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
MIT study finds AI can already replace 11.7% of US workforce – CNBC *
Explores AI's impact on workforce dynamics
AI, Workforce, Technology, Business
World Rugby strengthens commercial future with Emirates' longest commitment yet – SportsMint Media *
Insights on record-breaking sponsorship in rugby
Rugby, Sponsorship, Marketing, Commercial Growth
Streaming Services to Produce Australian Content – IF *
Legislation impacts streaming distribution strategies
Streaming, Legislation, Content, Australia
Arsenal signs global partnership with Paramount+ to expand entertainment strategy – Sport Mint
Significant sports and entertainment media deal
Football, Marketing, Sponsorship, Media, Entertainment
Professional Sports
LA Rams' $1 Bid to Buy $25M St. Louis Facility Remains in Court – Sportico *
Legal battle highlights sports franchise strategies
LA Rams, Legal, Business, NFL
Celebrity-Backed Wiffle Ball Has Big-League Aspirations – Front Office Sports
Emerging sport receives celebrity investment boost
Sports Business, Investment, Emerging Sports, Marketing
Digital & Social
Adapting How You Lead With AI Agents On The Team – The AI Memo
Leadership evolution in orgs with AI
AI, Leadership, Management, Technology
Social Agents Want To Be The Uber Of Creators – The Future Party
Gig economy and creator market trends
Gig Economy, Social Media, Creative Industries, Marketing, Branding
Media & Entertainment
LaLiga strikes €5.25bn domestic broadcast deals with Telefonica and DAZN – SportsPro
Massive broadcast deal impacts media rights
LaLiga, Media Rights, Broadcast, Sports Business, Sponsorship
MLB's Short TV Deal with ESPN, NBC, Netflix Is a Media Money Move for 2029 – Boardroom TV *
Media rights strategy sheds light on future deals
MLB, Media Rights, ESPN, NBC, Netflix
NASCAR, Michael Jordan Head to Court in Industry-Shaping Trial – Sportico
Legal case may redefine sports industry dynamics
NASCAR, Michael Jordan, Legal, Analysis
Geek out
DeepSeek's new reasoner crushes IMO 2025 – Github
AI advancements in math practice
AI, Technology, Data Analytics, Open Source
OpenAI's API user data leaked in third-party breach – OpenAI
Security breach highlights data protection risks
Data Security, Technology, AI, Risk Management
How Generative AI Could Change How We Think And Speak – psypost
Generative AI's transformative effects
AI, Communication, Technology
Make you think
Why 1% of your work creates 50% of the results (and how to find it) – Medium
Efficiency insights for sports strategies
Efficiency, Productivity, Business
Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.
Real Madrid Investors, NFL's GOLF WANG Collab & NRL BI success
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Real Madrid opens to investors as Super League battle returns – Insider Sport *
Real Madrid seeks investors amid league turmoil
Football, Investment, Governance
NFL and GOLF WANG team up for a second time on exclusive team apparel – Hypebeast *
NFL collaborates with GOLF WANG on apparel
NFL, Fashion, Apparel
AFL media swings axe as pivot looms to use of content creators – Code Sports *
AFL shifts to content creation outsourcing
AFL, Media, Outsourcing
Professional Sports
Adrian Newey tapped to lead Aston Martin F1 in 2026 – Formula1
F1 leadership change with Adrian Newey
F1, Leadership, Technology
Patrick Mahomes extends with Adidas, tees up bigger role in golf – Boardroom
Mahomes expands Adidas partnership to golf
Sponsorship, Marketing, Adidas
Hellmann's Mayo signs major multiyear partnership with the NFL in Australia – Bandt
Multiyear NFL partnership with Hellmann's Mayo
NFL, Sponsorship, Sports Marketing
Digital & Social
Peyton Manning's Omaha Productions makes a bigger play for advertisers – Variety *
Omaha Productions' advertising expansion under Manning
Sports Media, Advertising, NFL
The sleek shall inherit the earth: Mumbrella at the TikTok Awards – Mumbrella
Examining marketing after TikTok Awards
TikTok, Awards, Marketing
Geek out
NRL BI project accidentally became a product – iTnews *
NRL's BI evolution into a marketable product
NRL, Technology, Business Intelligence
OpenAI Failed: Your Data Exposed – For Every Scale
OpenAI data security lapse concerns
Data Security, Artificial Intelligence, Technology
AI
Black Forest Labs' Flux.2 image generation suite – Black Forest Labs
New advancements in image generation tools
AI, Image Generation, Technology
Amazon promotes its Kiro coding AI for developers
AI, Technology, Development
Make you think
Tom Brady to Gopuff: Should the Monday after Super Bowl be a national holiday? – Today
Brady promotes a post-Super Bowl holiday
Marketing, NFL, Culture
Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.
Listen to Sports Geek Rapid Rundown daily
