Inside L'Oréal's Global Sports Strategy – Substack *

How a €44bn beauty giant builds a sports portfolio.

Global, Sponsorship, Brand Strategy, Commercial, Data

Why Kim Kardashian Matters to Formula 1's New Audience – Substack *

Celebrity demand as a growth lever for F1 fandom.

Global, F1, Audience Growth, Celebrity, Media

What Won the Apple-F1 deal – Substack *

Why F1 bet big on Apple's streaming ecosystem.

Global, F1, MediaRights, Streaming, Technology

Golden State Valkyries Become First Women's Sports Team to Surpass $100 Million in Annual Revenue – Ministry of Sport *

A new commercial benchmark for women's sport.

WNBA, Women's Sports, Finance, Sponsorship

Manchester City's decade of success and unprecedented cheating scandal – The Athletic

What happens when a super‑club breaks the rules?

EU, Football, Governance, Integrity, Commercial

How Newcastle spent £1billion on players in five years – The Athletic

Inside Saudi‑backed squad building and FFP constraints.

UK, Football, Finance, Data, Ownership

LIV Golf Bankruptcy Lands Law Firm in a Florida Sublease Hazard – Sportico

The messy legal fallout from LIV Golf's collapse.

LIV Golf, Bankruptcy, Golf, Sponsorship, Finance

Netball Is Starting to Look as Big as It Wants to Become – Behind Sport

Big‑arena strategy to reframe a women's sport.

UK, Netball, Venues, Fan Experience, Commercial Strategy

Inside Ipswich Town's New Training Complex (Chairman-Led Tour Video) – Behind Sport

Using behind‑the‑scenes content to build trust.

UK, Football, Digital Content, Fan Engagement, Infrastructure

Claude citations: Claude cites the page that looks like the question – Clicks Dynasty *

Designing club content to win AI‑first search.

Global, AI, SEO, Fan Engagement, Ticketing

YouTube Reportedly Sought Live Rights Across All Major US Sports Leagues – Insider Sport *

What if every league streamed live on YouTube?

US, MediaRights, Streaming, Digital, Strategy

Drones, Data and Localization: More Innovation for the New Bundesliga Season – Sports Video Group

How the Bundesliga treats broadcast like a product roadmap.

EU, Football, Production, Data, Innovation

Could Pat McAfee's Super Bowl Alt-Cast Be a Monday Night Football Tryout? – Front Office Sports

Alt‑casts, personality and the next wave of NFL TV.

Media, Broadcasting, NFL, ESPN

NBA microchip sensors in basketballs – Morning Brew *

What ball‑tracking unlocks for data, refs and betting.

US, NBA, SportsTech, Data, Officiating

NHL and Sofascore Announce Global Partnership Using NHL EDGE Positional Data – SportsTechX

Turning tracking data into consumer‑grade fan products.

Global, IceHockey, Data, FanExperience, Partnerships

Inside LinkedIn's Data Context Layer: Curating Trustworthy Context for Humans and Agents – LinkedIn Engineering

Why your AI tools need a governed data layer.

Global, AI, Data Strategy, Sponsorship, Sports Marketing

The New Big Ball of Mud: Why Agentic AI Systems Turn Fragile – Nielsen Norman Group

Avoiding unmaintainable Franken‑systems as you adopt AI.

Global, AI, Data Strategy, Operations, Governance

Anthropic can't reliably control its AI agents, so it's cutting off internal evals from the live internet – TechCrunch

What uncontrolled agents mean for fan‑facing automation.

US, AI, Governance, Data, Risk

The Bahrain Grand Prix in Malaysia Is a Strange Test of What Formula 1 Is Worth – Substack

A live experiment in valuing a travelling mega‑event.

Global, F1, Economics, Events, Tourism

Robots can't do all of Walmart's heavy lifting yet – Morning Brew

A realistic look at automation hype vs venue reality.

US, Technology, Operations, Automation, Innovation

Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.
Want to drive more revenue from digital? Join the waitlist for Digital To Dollars.

India vs Qatar: Who Should Host the 2036 Olympics? – 365247 Sports *

Data-rich look at Olympic bids, funding and sovereign risk.

Global, Olympics, Mega-events, Government-funding, Strategy

Inside the Business of SeatGeek – 365247 Sports *

How SeatGeek became core ticketing infrastructure for majors.

US, Ticketing, Data, Revenue, Technology

How Nike Broke Its Own Business – Huddle Up *

Lessons from Nike's DTC pivot and stock slide.

US, Sportswear, Strategy, Marketing, Data

Expansion is the rage in pro sports. But is bigger really better? – Yahoo Sports *

Dissects the true economics of league expansion.

US, Expansion, Media, Sponsorship, Strategy

What should the Premier League do with Manchester City? – Medium

Governance, brand risk and sanction scenarios for a super-club.

UK, Football, Governance, Commercial, Strategy

How do other clubs think Man City should be punished? We asked owners and executives – The Athletic

Owners' candid views on financial rules and deterrence.

UK, Football, Governance, Finance, Executive-Insights

The Bar for New Grands Prix is “Really High” – Business of Speed

How F1 uses scarcity and host fees to drive value.

Global, F1, Events, Strategy, Sponsorship

Misreading the Court: How the WNBA's Obsession with Narrative Control Sabotages Its Own Growth – Medium

When over-controlling the story can stifle league growth.

US, WNBA, Marketing, Media, Growth

We Are Raising a Generation That Knows How to Go Viral but Not How to Think – Medium

Virality versus real strategic thinking in digital teams.

Global, Digital, Marketing, Social, Strategy

Your store looks busy. Nobody can check out. – Medium

Friction kills revenue: lessons for ticketing and memberships.

Global, Digital, Ticketing, UX, Revenue

YouTube Reportedly Chasing Bulk Sports Rights to Bolster Its Premium Offering – Quartz *

What bulk YouTube rights could mean for leagues and sponsors.

Global, Media-Rights, YouTube, OTT, Sponsorship

Merger Closed, Skydance Has Tough Decisions on Sports Rights, Staff – Puck

How a major media merger could reshape US sports rights.

US, MediaRights, Strategy, Streaming, IndustryTrends

Banana Ball TV Caps Record Season With Supersized Banana Bowl Production in D.C. – Sports Video Group

Savannah Bananas show how to turn spectacle into TV product.

US, Baseball, Production, FanEngagement, Media

NBA Announces Preseason Trials of Wilson Smart Basketballs and Referee Wearables – NBA.com

Sensor-enabled balls and refs push real-time data further.

US, Basketball, Officiating, Data, Technology

Sportradar Agrees to Sell Atrium Sports / Synergy Coaching & Scouting to Teamworks for $170M – Sportradar

Big sports-tech deal reshapes coaching, scouting and data stacks.

Global, M&A, Data, Coaching, Performance

AI Paving the Way to Multi-Language Bundesliga World Feeds in New PoC – SVG Europe

Bundesliga tests AI commentary to localise world feeds cheaply.

EU, Football, AI, Localization, MediaRights

Nashville Symphony: “Restructuring” Isn't a Plan. It Is a Flinch. – Talking Tickets

Why cost-cutting without strategy rarely fixes struggling venues.

US, Strategy, Ticketing, Leadership, Finance

Erling Haaland Files Lawsuit Against Airline That Photoshopped His Hair Onto an Airplane – Fox News

Sharp reminder that meme-led marketing still has legal lines.

EU, Football, Image-Rights, Legal, Branding

Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.

Want to drive more revenue from digital? Join the waitlist for Digital To Dollars.

How to Unlock the Value of Your Fan Base – Notice Sports *

NRL case study on turning fan data into revenue.

AU, NRL, Data, CRM, Sponsorship

Cal's New Naming Rights Deal Isn't What You Think – Huddle Up

Inside Cal's Databricks deal and stadium naming risk.

US, College Sports, Sponsorship, Finance, Data/Tech

How to plan 2027 when traffic is down and AI won't attribute – Growth Memo

Marketing strategy when AI search kills your web traffic.

Global, AI, Marketing Strategy, Attribution

Can US$300m investment, player equity and team stake sales save LIV Golf? – SportsPro

Unpacking LIV Golf's financial restructuring and survival chances.

Global, Golf, Private Equity, Finance

Inside MLB's Contingency Plan for a Potential Lockout – The Athletic

How MLB plans for sponsors, media and fans if games stop.

US, MLB, Business Strategy, Labour

NFL Wants to Know Which Combine Measurements Actually Matter – Front Office Sports

Crowdsourcing analytics to refine the NFL Combine's metrics.

US, NFL, Analytics, High Performance

Australian Athletics and Nine Announce Landmark 7‑Year Broadcast Partnership – Australian Athletics

Seven-year deal positions Nine as home of athletics.

AU, Media Rights, Athletics, Broadcast

X brings its Gametime feature to MLB games – TechCrunch

New X feature targets real-time second-screen MLB engagement.

US, MLB, Social Media, Fan Engagement

SportsPro and Meta to spotlight exceptional athlete storytelling on social – SportsPro

Meta-backed awards shine light on athlete-led storytelling.

Global, Social Media, Athletes, Sponsorship

Goalhanger goes big on Substack newsletters – Digital Content Next

What Goalhanger's 100k paid subs mean for rights holders.

UK, Creator Economy, Newsletters, Media

Disney+ Will Stream Super Bowl For First Time in 2027 – ESPN Press Room *

Super Bowl on Disney+ reshapes premium rights distribution.

US, NFL, Media Rights, Streaming

The Emmys Move to Streaming-Only on Prime Video – The Hollywood Reporter

Emmys ditch broadcast – what that signals for live sport.

Global, Streaming, Media Rights, Sponsorship

Charlotte Hornets Name DAZN Exclusive Direct-to-Consumer Streaming Partner – Sports Video Group

Hornets choose DAZN-only DTC for local NBA rights.

US, NBA, Media Rights, DTC

Home at Highmark Stadium: Buffalo Bills' New Venue Drives Fan Experience With Exterior Tech Center, Internal IP-Powered Infrastructure – Sports Video Group

Buffalo's new stadium shows what an IP-first venue looks like.

US, NFL, Stadiums, Infrastructure

University of Washington's New Sundodger Studios Leverages ST 2110 to Bring Broadcast, Videoboard, and Creative Under One Roof – Sports Video Group

College sports builds a $25m unified IP production hub.

US, College Sports, Production, ST2110

The Formula for Agentic AI Value – BCG

CxO playbook for getting real value from AI agents.

Global, AI, Strategy, Ticketing, Sponsorship

Performance Max and Advantage+ grade their own homework – Substack

Why you can't blindly trust Google and Meta's AI ROAS.

Global, AI, Digital Marketing, Attribution

NVIDIA, Microsoft kick off a new beginning for Windows PCs with RTX Spark and AI agents – NVIDIA Blog

Local AI agents are coming to every sports front office PC.

Global, AI, Productivity, Sponsorship

Why Formula 1 Makes So Much Sense for Revolut – Culture of Sport

Revolut's integrated F1 play as a sponsorship blueprint.

Global, F1, Fintech, Sponsorship

Warren Buffett Bought a Dying Brand in 1988. It Now Pays Him $848 Million a… – Medium

Buffett, Coca-Cola and lessons for long-term sponsorship value.

Global, Brand, Sponsorship, Strategy