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FIFA PASS, YouTube TV's ESPN Deal, and The Psychology of Scrolling
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Economic stakes high as FIFA PASS launches for World Cup – Insider Sport *
FIFA PASS impacts sports tourism at World Cup.
FIFA, Fan Engagement, World Cup, Sports Tourism
Manchester United reportedly set to form NBA team – Insider Sport *
Football club ventures into NBA sector.
NBA, Marketing, Manchester United, Diversification
YouTube TV Gains Full ESPN DTC Access in Far-Reaching Deal – Front Office Sports
YouTube TV expands sports coverage via ESPN.
Media, Streaming, ESPN, YouTube, Digital Strategy
Professional Sports
World Rugby Sets 2026 Launch For Nations Cup – Sport Industry
New international rugby competition announced.
Rugby, Event Management, International Sports, Marketing, Sponsorship
Media & Entertainment
Jack White, Post Malone and Lil Jon to Headline NFL Thanksgiving Halftime Shows – Hollywood Reporter
NFL features top artists at halftime show.
NFL, Entertainment, Event Management, Music
Why NBC Sports Network Is Back From the Dead – Sportico *
NBC Sports Network's media strategy revival.
Media, Broadcasting, Sports Networks, Strategy
AI Tech Transports Corjan Mol to Historical Netherlands – Hollywood Reporter
AI transforms entertainment with historical immersion.
AI, Technology, Entertainment
AI
Google donated $1 million to the Thunder Community Foundation – Sports Business Journal
Tech giant aids sports community efforts.
Google, Community Engagement, AI, Sports Technology
Google to Release Nano Banana Pro Powered by Gemini 3 Pro Next Week – Testing Catalog *
Google's generative tools advance sports tech.
AI, Technology, Sports Tech, Marketing
Make you think
The Hidden Psychology Behind Scrolling – NN/g *
User engagement nuances in digital contexts.
Psychology, User Experience, Digital Engagement, Marketing
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Stadium Tech & Google's $40B AI Center: How MLS-Apple Deal Changes Media Rights
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Apple, MLS Deal Will End in 2029 With Revised Payment Structure – Sportico *
Discusses changes in media rights.
MLS, Media Rights, Sports Business, Technology, Sponsorship
Music Festivals & Sporting Finals Create Value For Brands That Show Up Authentically – Bandt *
Intersection of music and sports marketing.
Marketing, Brand Strategy, Sports Business
F1 Team Values: Ferrari Leads, Average up 48% to $3.42 Billion – Sportico *
Explores financial growth in F1 teams.
F1, Ferrari, Valuation, Teams, Finance
Professional Sports
Steph Curry on Warming Up in Nikes: ‘I'm a Free Agent' – Front Office Sports
Athlete endorsements and branding implications.
Endorsements, Marketing, Athletes, Branding
Under Armour's CEO Just Did the Thing He ‘Couldn't Imagine' – Sportico *
Parting ways with athlete partner, impacts sponsorship.
NBA, Sponsorship, Marketing
Digital & Social
Beehiiv Becomes A One-Stop Shop For Creators – FutureParty *
Insights into platform evolution for creators.
Marketing, Technology, Media, Sponsorship
LinkedIn rolls out AI-powered people search to premium U.S. users – The Neuron Daily *
Enhanced networking capabilities for professionals.
AI, Networking, Technology, Marketing, Sponsorship
Media & Entertainment
Disney and YouTube End 15-Day Blackout – Deadline *
Resolution impacts media platforms distribution.
Media, Streaming, Entertainment
Geek out
Google to Spend $40B on AI-Ready Data Center Infrastructure in Texas – Silicon Angle
Influences industry's AI-driven strategies.
AI, Technology, Data, Infrastructure
Gemini AI Video Lets Users Input Multiple Reference Images for a Single Prompt – The Decoder *
Innovations in digital content creation.
AI, Marketing, Sports Technology, Media
Make you think
A Robot Tries Golf and It's a Hole in One – Reddit
Robotics meets sports in entertaining way.
Robotics, Sports Tech, Innovation, Fan Engagement
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Olympics Going Green, Disney's AI Video Future & Sky Sports Halo fail
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Greener Games: How the Olympics Transform Towards Sustainability – Medium *
The Olympics go sustainable.
Olympics, Sustainability, Sports Business, Event Management
Where to get a guaranteed audience: AFL and NRL 2026 schedules drop – Mumbrella *
AFL and NRL release schedules.
AFL, NRL, Media Planning, Sports Marketing
Disney set to lean further into games and AI video – Variety *
Disney embraces gaming and AI.
Disney, Gaming, AI, Media
Professional Sports
NFL Expands Adaptive Apparel Line – Apparelist
Inclusive sportswear from NFL.
Apparel, NFL, Inclusivity, Merchandising, Sports Business
Commanders Select Architect for Their New Roofed Stadium in Washington, D.C. – The New York Times
New stadium plans for Commanders.
Stadium Design, Infrastructure, NFL, Architecture
Inside Dolphins' Quest to Win Over Spanish-Speaking NFL World – ESPN *
Dolphins target Spanish-speaking markets.
NFL, Sponsorship, Marketing Strategy, International Expansion
Apple, MLS Deal Will End in 2029 With Revised Payment Structure – Sportico *
Apple and MLS revise payment deal.
MLS, Media Rights, Streaming, Technology
Media & Entertainment
Peacock, NFL+ Dish Up Reality TV-Flavored ‘Sunday Night Football' Altcast – Hollywood Reporter *
NFL and reality TV mix on Peacock.
Sports Media, Broadcasting, NFL, Innovation, Marketing
Scottish Football Seals Landmark HALO Partnership – Sport Industry
Scottish football partners with HALO.
Sponsorship, Technology, Football, Partnerships
Geek out
New AI tools from Google for analytics.
AI, Marketing, Google, Analytics
Igniting AI Transformation: How To Future-Proof Your Company Against Cognitive Darwinism – Medium
AI as a strategic business tool.
AI, Technology, Sports Management, Data, Marketing
Make You Think
Sky Sports accused of ‘patronising' women as broadcaster suffers extreme backlash on social media – GB News *
Fierce backlash after unveiling a new TikTok channel aimed at women
Social Media, Women's Sports, Sports Media
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