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Ticketmaster's Broken Monopoly, the Seahawks Sale & Norway's Olympic Secret
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Ticketmaster Won. Everyone Else Lost. That's Why Tickets are Broken. – Talking Tickets *
In-depth analysis of ticketing issues.
Ticketing, Market Analysis, Fan Engagement
Indiana lawmakers take another step in luring Chicago Bears to Hammond with stadium bill – Chicago Tribune *
New stadium bill impacts Bears move.
NFL, Stadium Financing, Relocation
How Norway's Youth Sports Model Built A Winter Olympics Dynasty – Huddle Up *
Norway's model creates Olympic success.
Youth Sports, Olympics, Sports Development
Professional Sports
Seattle Seahawks Begin Sale Process in Major Test for NFL – Bloomberg *
NFL team sale tests market.
NFL, Team Sale, Sports Finance
Inside the world of football trademarks – from Lionel Messi sportswear to Cole Palmer mopeds – The Athletic
Explores football trademark landscape.
Football, Trademarks, Branding
Coca-Cola at Milano Cortina: How an Olympic Partnership Shows Up in 2026 – Culture of Sport
Coca-Cola's Olympic marketing strategies.
Olympics, Sponsorship, Marketing
Media & Entertainment
Non-English Shows Make Up Over Half of Netflix's Original Series – TV Technology*
Growth in non-English streaming content.
Streaming, Media, Global Trends
AI
Apple going all-in on AI wearables – Bloomberg
Apple's focus on AI wearables grows.
AI, Wearables, Technology
Saudi Arabia's Humain Invests $3 Billion Into Musk's XAI – Yahoo Finance
XAI sees massive investment from Saudi.
AI, Investment, Technology
Make you think
The Multiple Career Reinventions of Jason Bateman – Hollywood Reporter
Jason Bateman's career evolution insights.
Branding, Entertainment, Strategy
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NFL's International Growth, Netflix's MMA Move, and AI's Work Culture Warning
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
The NFL just wrapped a record-breaking season. Here's why next year's going to be even bigger – CNBC *
NFL's international expansion impacts marketing strategies.
NFL, Marketing, Sponsorship, Media, Sports Business
‘This is for all MMA fans’: UFC icon Rousey to fight Carano in shock return to mixed martial arts – Fox Sports *
Netflix's live MMA broadcast marks media shift.
MMA, Netflix, Sports Broadcasting, Streaming
12-Hour Days, No Weekends: The Anxiety Driving AI's Brutal Work Culture Is a Warning for All of Us – The Guardian *
AI's demanding work culture warning for all.
AI, Work Culture, Technology, Data
Eileen Gu Isn't An Activist. She's A Capitalist. – Huddle Up
Eileen Gu's dual role in sports marketing.
Sports Marketing, Athlete Endorsements, Sponsorship, Global Politics, Sports Business
‘Roundball Rock' Merch Coming? John Tesh Pursues Trademark – Sportico
Trademarking sports anthems: marketing insights.
NBA, Marketing, Trademark, Music
Professional Sports
MSG Sports Considering Spinning Off New York Knicks, Rangers – Bloomberg *
MSG's strategic business move on Knicks and Rangers.
NBA, NHL, Sports Management, Media Rights, Franchise Strategies
Seattle Seahawks Begin Sale Process in Major Test for NFL – Bloomberg *
NFL team sale's impact on ownership structures.
NFL, Sports Business, Team Sale, Sports Finance, Sponsorship
Flag Football is Next – The Athletic
NFL's investment in flag football for Olympics.
NFL, Flag Football, Olympics, Sports Business
Digital & Social
We Tested Claude Sonnet 4.5 for Writing and Editing – Every.to
AI model's effectiveness in writing and editing.
AI, Writing, Editing, ContentCreation, SportsMarketing
Meta may bring facial recognition to smart glasses – The Verge *
Facial recognition's impact on sports events.
Facial Recognition, Privacy, Fan Engagement, Sports Technology
Media & Entertainment
NBA Applies TV History Lesson to All-Star Format, and Ratings Rise – Sportico
NBA's strategy for media and event format.
NBA, Media Strategy, Viewership, Sports Marketing
Geek out
Meta Expands Nvidia Deal to Use Millions of AI Chips in Data Centre Build-Out – CNBC
Meta's AI infra impacts sports tech.
AI, Technology, SportsBusiness, DataCenters
AI
AI Will Replace White-Collar Jobs in 18 Months—Except It Can't Do 97% Right Now – The Neuron *
AI's impact on sports management and jobs.
AI, Jobs, Technology, Sports Management
The Pentagon wants to drop Anthropic – Axios
Pentagon's AI contract dispute implications.
AI, Ethics, Technology, Contracts
How to Build Agent-Native: Lessons from Four Apps – Every.to
AI's trend influences sports tech.
AI, Technology, Sports Tech, Innovation
Make you think
Good Tape Highlights the History of On Air Fest – Podnews
Event-based audience engagement insights.
Events, Media, Marketing
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KPMG's AI Exam Cheating and Nvidia's Real-Time Optimization: Ethics and Innovation Collide
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
KPMG staff used AI to cheat on internal exams, partner fined – Australian Financial Review *
Highlights AI use in ethics and corporate culture.
AI, Technology, Ethics, Corporate Culture
BOXXER's Ben Shalom enters the pitch with new football agency – Insider Sport
Explores cross-industry movement in sports agencies.
Football, Agencies, Brand Management
CBS Sports Parent Gets 7 Days to Make ‘Best and Final' Offer for WBD – Front Office Sports
Explores corporate negotiations affecting sports media.
Media, CBS Sports, Warner Bros. Discovery, Netflix, Acquisitions
Professional Sports
Breanna Stewart Signs Turkey Deal With WNBA in Limbo – Front Office Sports
WNBA player's deal reflects balancing international play.
WNBA, Player Contracts, International Sports, Labor Negotiations
How Ski Mountaineering's Hype Man Went From TikTok to NBC – Front Office Sports *
Athletes leveraging social media for media deals.
Olympics, Social Media, Media, NBC
Digital & Social
Dreamer: Build Agentic Apps by Talking – Dreamer
Agentic apps for sports marketing and operations.
AI, Technology, Sports Operations, Fan Engagement
QWEN3.5: Towards Native Multimodal Agents – Qwen AI
New AI model's implications for sports marketing.
AI, Technology, Marketing, Sports, Innovation
Introducing Manus in Your Chat: Your Personal Agent, Everywhere You Are – Manus
Manus Agents for messaging and fan engagement.
AI, Messaging, Engagement, Marketing, Sports
Geek out
Nvidia's new model optimizer turns standard LLMs into self-compressing reasoning engines – VentureBeat *
Optimises models, crucial for sports analytics.
AI, Data, Technology, Sports Analytics, Nvidia
The AI productivity liftoff is finally here as the J-curve enters the harvest phase – Fortune *
AI tools impacting marketing and fan strategies.
AI, Productivity, Technology, Business, Innovation
AI
OpenAI adds ‘Lockdown Mode' to ChatGPT – OpenAI *
Security features crucial for data protection.
AI, Security, Data Protection, Cybersecurity
Make you think
NVIDIA, GROQ, and the Limestone Race to Real-Time AI: Why Enterprises Win or Lose Here – VentureBeat
Explores real-time AI benefits for streaming.
AI, Real-Time Technology, Streaming, Analytics, SportsTech
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Ticketing Tech Troubles, IBM's AI Jobs Shift & Motorola Positions for World Cup
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
How Motorola is positioning for a tech‑driven World Cup – Insider Sport *
Global brands integrate tech at World Cup
FIFA World Cup, Brand Partnerships, Technology
IBM Wants To Take Entry-Level Jobs To The Next Level – Morning Brew *
IBM adapts jobs amid AI advancements.
Workforce, AI, Tech, Business Operations
Issues with Ticket Scanning at Optus Stadium Entry Gates Cause Fury Among AFL Origin Attendees – Perth Now *
Ticketing tech issues impact fans.
AFL, Ticketing, Technology, Fan Experience, Sports Management
NBA Views Prediction Markets as the Same as Sports Betting – Front Office Sports
NBA's stance on prediction markets.
NBA, Sports Betting, Media, Regulation, Technology
Professional Sports
NBA Tackles Tanking Amid League Changes – Front Office Sports
NBA addresses league tanking issues.
NBA, Governance, League Management
Revolut Expands Manchester City Partnership – Sport Industry
Revolut strengthens ties with Manchester City.
Sponsorship, Marketing, Manchester City, Partnership
Giannis Just Speedran the NBA Star Playbook – Sportico
Giannis disrupts sports betting industry.
NBA, Sports Betting, Marketing, Technology
Geek Out
Google's WebMCP moves the web closer to becoming a structured database for AI agents – The Decoder
Google transforms web data for AI.
AI, Technology, Marketing, Web Development, Google
Insurance Money, AI, and a Super Bowl Ad – Business of Speed
AI's growing role in advertising.
AI, Advertising, Super Bowl, Marketing, Sponsorship
Make you Think
Will 2026 Be the Year of the ‘Soonicorn’? – The New York Times
More firms are pitching themselves as the next big thing.
Startup, Funding, Venture Capital
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MLB's Prediction Markets, Melbourne's Sports Tourism Boom & LIV AI Caddie
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
MLB Considers Partnership with Prediction Markets, Manfred Says – ESPN *
Sports betting meets MLB revenue strategies.
MLB, Sports Betting, Prediction Markets, Sports Business
Exclusive: Texans, Harris County Approve Planned 83-Acre Headquarters in Houston Suburb – Houston Chronicle
Infrastructure growth in NFL impacts economy.
NFL, Infrastructure, Economic Impact, Business Development
Melbourne Crowned Among the World's Best Cities for Sports Tourism in 2026 – 9Travel *
Melbourne's rise in global sports tourism.
Sports Tourism, Melbourne, Economic Impact, Business Opportunities
At Super Bowl LX, Media Titans Fought for the Future of NFL Rights – Boardroom *
NFL media rights negotiations on edge.
NFL, Media Rights, Broadcasting, Sponsorship
Professional Sports
ICC T20 World Cup 2026 Streaming Draws Fresh Brand Investments on JioHotstar – Sports Mint Media
Brand investments surge for ICC streaming.
Cricket, Streaming, Sponsorship, JioHotstar, Digital Media
LIV Golf tees off with AI Fan Caddie – Sport Industry *
Uses AI for fan engagement in golf.
Golf, AI, Technology, Fan Engagement
Digital & Social
Social Media Marketing Outlook 2026: What to Expect in the Year Ahead – Social Media Today *
Future social media marketing trends.
Social Media, Marketing Trends, Technology
The Super Bowl Conversation Belonged to X – X Business
Analyses the Super Bowl's impact on social media.
Super Bowl, Social Media, Marketing, Sponsorship, Sports Business
WNBA online search growth jumps 140% as short-form sports properties gain momentum – SportPro
WNBA sees surge in online interest.
WNBA, Women's Sport, Fan Engagement
Media & Entertainment
He's Got That Dogg in Him: Snoop's Olympics Return Pays Off for NBC – Sportico
Snoop Dogg boosts NBC's Olympics coverage.
Media, Branding, Olympics, NBC, Celebrity Endorsements
Geek Out
Gemini 3 Deep Think Upgrade – Google Blog
Google's AI model upgrade impacts sports.
AI, Data Analysis, Technology, Sports Strategy
Google Launches Mangle: A New Language That Could Change How We Work With Databases – Medium
New language impacts data management.
Google, Technology, Databases, Innovation
AI
Anthropic Raised $30B at $380B Valuation – Anthropic
Anthropic funding sets AI industry milestones.
AI, Technology Investment, Sports Innovation, Fan Engagement
Make You Think
The Wizard of Oz Production Made $290 Million in Ticket Revenue in 2025 – The Wrap
Immersive production achieves massive success.
Entertainment, Revenue, Fan Engagement
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