Your must-read Daily sports business news source, sign up for Sports Geek Reads email daily.
49ers vs Rams in Melbourne, NFL TV Deals & AFL Play
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
49ers named Rams' opponent for 1st NFL Melbourne game – ESPN *
Robert Irwin makes a big announcement.
NFL, Melbourne, Tourism
NFL Eyes New TV Deals Before the Old Ones Even Expire – The New York Times *
Explores NFL's TV and streaming strategy.
NFL, Media, Broadcasting, Streaming, Revenue
How Pro Football Became America's National Obsession – The Wall Street Journal *
Explores NFL's cultural significance.
NFL, Marketing, Culture, Fan Engagement, Sports Business
Coca-Cola's Near-Century Olympic Relationship, and Why It Still Holds Cultural Weight – Culture of Sport *
Examines Coca-Cola and Olympic synergy.
Olympics, Sponsorship, Marketing, Branding, Culture
Can AI Help Team USA Win Olympic Gold? – Future Party *
Looks into AI's role in sports success.
AI, Sports Technology, Olympic Games
Professional Sports
Why ITV's Six Nations ad format is about survival not greed – Insider Sport
Examines new advertising formats in sports.
Broadcasting, Advertising, Rugby, ITV, Media
Gambling advertising censorship: Will Premier League clubs' revenues plummet? – Insider Sport
Investigates impact of gambling ad bans.
Premier League, Sponsorship, Marketing, Gambling, UK
Media & Entertainment
Netflix, ESPN Battle NBC for Olympic Documentary Viewers – Sportico *
Explores competition for Olympic audience.
Media, Olympics, Streaming, Marketing
Geek out
Nemotron Colembed V2 for Multimodal Retrieval – Hugging Face
Explores advancements in data retrieval.
AI, Data, Multimodal, Analytics
AI
Building Claudie – The AI agent that runs Every's consulting projects – Every
Looks into AI's role in project management.
AI, Automation, Management, Sports Business
Anthropic triggered a $285B market crash – AI Valley
Explores AI's market-impact potential.
AI, Market Trends, Technology, Sports Tech
Make you think
AFL Play's ‘More To Footy' Campaign Returns – Bandt *
Covers AFL's ongoing engagement strategies.
AFL, Marketing, Campaigns
Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.
Want a daily news email for your fans? Turn 15 minutes a day into sponsorable content your partners will pay for.
Super Bowl LX's $10m Ad Boom, NFL's Paris Play & How Streaming Changes the Game
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
NFL Commissioner Says League Needs to Improve Diversity Hiring – Bloomberg *
Crucial topic influencing sports industry.
NFL, Diversity, Hiring
NFL has Australia in its sights: American footy's US$1 billion global TV play – Sydney Morning Herald *
NFL's strategic plans for Australia.
NFL, Marketing, Global Expansion
RedBird completes refinancing of AC Milan, ending Elliott-era debt – Insider Sport *
Relevant for sports club ownership trends.
Football, Investment, Financial Strategy
Super Bowl LX's $10m Ad Boom Matters to Sport, Media and Fans – Culture of Sport *
Highlights value of live sports ads.
Super Bowl, Advertising, Marketing
Under Armour Announces $1 Million Grant for Girls Flag Football – Boardroom
Investment in women's sports grows.
Women's Sports, CSR, Flag Football
Professional Sports
Breaking down the business of the Milan-Cortina 2026 Winter Olympics – SportsPro
Business aspects of hosting major events.
Olympics, Sponsorship, Media
Private Equity Has Reached the Super Bowl – Front Office Sports
Private equity in NFL team ownership.
Private Equity, NFL, Investment
Media & Entertainment
Why streaming is now central to the business of global sport – Insider Sport *
Streaming's importance in sports industry.
Streaming, Media, Technology
NBC Bringing Super Bowl Pregame Show to Alcatraz Island – NBC *
Innovative broadcast location.
NFL, Super Bowl, Media
AI
Nvidia's CEO Just Dropped a Hard Truth: “Smart” Is About to Become Worthless – Medium
AI's increasing relevance in tech.
AI, Technology
Make you think
The ‘World's Biggest Recruiter' Says Tech Workers Should Become Bartenders – Medium
Tech industry perspective.
Tech Industry, Career Advice
Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.
Want a daily news email for your fans? Turn 15 minutes a day into sponsorable content your partners will pay for.
Seahawks Up for Sale & Super Bowl Ads Hit $10M
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Why Brands Invest in Sports—and How it Explains the Women's Sports Boom – Digital and Social Media Sports *
Insights into women's sports sponsorship.
Sponsorship, Women's Sports, Marketing
NBCUniversal sells Super Bowl LX ads for ‘US$10m' – SportPro *
Record-breaking advertising for Super Bowl.
NFL, Media Rights, Advertising
Super Bowl Will Be Test of New Nielsen Measurement – Front Office Sports *
Evolution of audience measurement tech.
Media, Nielsen, Technology
Prime Position For Amazon Sports – Sport Industry *
Amazon's major investment in sports rights.
Streaming, Media Rights, Amazon
Professional Sports
RedBird completes refinancing of AC Milan, ending Elliott-era debt – Insider Sport
Insight into sports finance manoeuvres.
Sports Finance, Investment, Football
Seahawks up for sale post-Super Bowl as Jeff Bezos linked – Insider Sport *
Potential Seahawks sale insights.
NFL, Sports Investment, Franchise Ownership
Media & Entertainment
Disney's New CEO Arrives During Momentous Changes at ESPN – Front Office Sports *
Leadership changes at ESPN and impact.
ESPN, Media, Leadership
Geek out
Google DeepMind launches Genie to turn text into playable game worlds – Google *
AI-generated worlds for fan engagement.
AI, Sports Marketing, Fan Engagement
AI
OpenAI positions Codex as the ultimate engineering manager – Open AI
AI managing complex workflows.
AI, Technology, Sports Tech
Claude offers plugins to automate professional workflows – The Decoder
AI tools streamlining workflows.
AI, Technology, Sports Marketing
Make you think
These Nerds Will Actually Survive the Next AI Job Apocalypse – Medium
Skills that protect jobs from AI.
AI, Job Market, Technology
Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.
Want a daily news email for your fans? Turn 15 minutes a day into sponsorable content your partners will pay for.
NFL's $25B Milestone and Madrid Expansion: Super Bowl Betting Projected to Hit $1.7B
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Super Bowl LX Expected to Break Betting Records With $1.7B Wagered – Legal Sports Report *
Super Bowl betting volume soars.
Super Bowl, Sports Betting, Gambling, NFL
NFL, ESPN Finalise Landmark Deal After Federal Approval – Front Office Sports *
Landmark media deal impacts sports content.
NFL, ESPN, Media Rights, Broadcasting
Mission Accomplished: NFL to Hit Goodell's $25B Revenue Goal – Sportico *
NFL reaches Goodell's revenue milestone.
NFL, Revenue, Business, Sports Management
NFL turns Madrid into its next international stronghold – Insider Sport *
NFL expands into new markets.
NFL, Global Expansion, Marketing, Media Rights
Make you think
ESPN Valued at $30 Billion in Wake of NFL Network Acquisition – Sportico
ESPN's media valuation post-acquisition.
ESPN, Media Rights, Acquisitions, Business
Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.
Want a daily news email for your fans? Turn 15 minutes a day into sponsorable content your partners will pay for.
From NFL's Media Dominance to Gemini AI Navigation: Content Studios Reshape College Recruiting
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Comcast Xfinity Introduces RealTime4K, Flexible Multiview for NBC's Super Bowl LX, Olympics – Sports Business Journal *
Tech advancements in Super Bowl broadcasting.
Broadcasting, Technology, Sports Media, Super Bowl, Olympics
How Pro Football Cleaned Up Its Image and Beefed Up Its Fanbase to Become TV's Undisputed Leader – Variety *
NFL's fanbase strategy and media dominance.
NFL, Marketing, Fan Engagement, Media
Nvidia, Microsoft, and Amazon in Talks to Invest $60 Billion in OpenAI – The Information *
Major investments could shift AI development.
AI, Investment, Data Analysis, Marketing, Fan Engagement
Why the World Cup is FOX's megaphone and Ligue 1+'s lifeline – Insider Sport
World Cup impact on FOX and Ligue 1+.
FIFA, Broadcasting, Media, World Cup, Strategy
The Golf Boom: This Time, It's Built to Last – Sportico
Golf's engagement strategies for long-term growth.
Golf, Sports Marketing, Business, Sponsorship
Professional Sports
David Blitzer, Main Street Join $50 Million Purchase of MotoGP Team – Sportico
High-stakes investment in MotoGP team.
Investments, Sports Franchises, MotoGP, Team Sales
Comcast Leaning on Sports to Stop Subscriber Bleeding – Front Office Sports
Comcast's sports strategies to retain subscribers.
Comcast, Sports Media, Technology, Business Strategy
Digital & Social
College Athletic Departments Are Wooing Recruits With Content Studios – Front Office Sports *
Content studios revolutionise college athlete recruitment.
College Sports, Marketing, Social Media, Technology
Podcast: The Authentic Appeal of Influencer Marketing – Kellogg Insight
Growing impact of influencers in marketing.
Influencer Marketing, Branding, Audience Engagement
Media & Entertainment
What the Warner Bros acquisition may mean for the relationship Netflix has with TV manufacturers – Tech Buzz *
Analysis of Warner Bros' impact on streaming.
Media, Technology, Streaming, Partnerships
Geek out
Google Maps embeds Gemini AI into walking, cycling navigation – Tech Buzz *
Enhanced navigation with Gemini AI.
AI, Navigation, Sports Events, Technology
Beyond Generative: The Rise Of Agentic AI And User-Centric Design – Smashing
Agentic AI reshaping user experiences.
AI, User Experience, Technology, Sports Technology
Make you think
Soccer Fashion as Culture: Adidas, Willy Chavarria and Paris – Culture of Sport
Football meets fashion on global stage.
Soccer, Fashion, Marketing, Brand Strategy
Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.
Want a daily news email for your fans? Turn 15 minutes a day into sponsorable content your partners will pay for.
Listen to Sports Geek Rapid Rundown daily
