In this episode I review how I train athletes to best use social media to connect with fans while maintaining their primary goal – performance on the court/field/track.
On this Sports Geek Podcast you will learn about:
- Social media policy for athlete in FOUR words
- What is my key advice to athletes
- How social media can be a distraction and how to handle it
- Why the Olympic movement is behind the curve on digital
- Two teams with two different (and successful) outcomes – Hockeyroos and Kookaburras
- What do social media platforms want from athletes?
- What platforms will work best for athletes in Rio
- What athletes need to know about privacy
- Importance of knowing the rules and staying in control
Sports Geek social media rules for athletes at Olympics (or any sport)
- “Athletes should be focussed on performance. social media is a distraction” – Don't forget why you are there!
- Athletes need a routine, find out where social media fits for you.
- Match social media platform to athlete, don't force it.
- Understand the why:
- administrators
- coaches
- media
- social media platforms
- fans
- Privacy – know your settings and be wary of privacy of others
- Play by the rules (and know them)
- Be social and have fun
- Stay in control
Resources from the podcast
- Revisit my podcast with George Rose and Andrew Swallow on how athletes deal with social media
- Have you signed up for weekly Sports Geek News?
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
Check out our podcasts with SEAT
We’ve launched two monthly podcasts in collaboration with SEAT.
Sean hosts The SEAT Report with Josh Barney. Check it out
Each month, Sean will profile a SEAT partner on SEAT Solves.
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