In this Sports Geek episode, Sean Callanan chats with Shelly Wilkes, EVP – Marketing & Social Responsibility at the Orlando Magic

On this podcast, you'll learn about:

  • Shelley's foray into sports and key lessons from her career journey
  • Importance of embracing the journey over focusing on what your ideal job is
  • Preparedness to seize opportunities in sports, stepping up at Lakeland Magic
  • The broad scope of skills you can learn and develop at developmental leagues like the NBA's G-League
  • Insights on game-day presentation, marketing, and community engagement at the Orlando Magic
  • Strategic planning behind the Orlando Magic's 35th year and Shaq's jersey retirement
Shelly Wilkes on Sports Geek

Listen to Shelly Wilkes on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

Playoffs clinched (soon after we recorded the interview)  🙌

Tune in for the Magic's theme song

35th Anniversary and Shaq retirement Jersey

Shaq’s speech ICYMI

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Listen to Sports Geek Rapid Rundown Daily

Listen to Sports Geek Rapid Rundown Daily