Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
This edition presented by SEAT 2026 in Charlotte, June 28-30 2026.

Key Reads

Exclusive FIFA Trading Card, Sticker License to Move From Panini to Fanatics in 2031The Athletic *

Fanatics locks up FIFA's global collectibles future.

Global, FIFA, Licensing, Collectibles, Fan Engagement

FIFA risks 22.6% World Cup reach loss amid India and China talksInsider Sport *

FIFA's valuation gap threatens World Cup reach in Asia.

FIFA, Media Rights, Broadcasting, India, China

A $252M loss – Paris Olympics hospitalitySports Business Journal *

Paris hospitality losses reveal risks in mega-event deals.

EU, Olympics, Finance, Hospitality, Risk

How the Commanders Returned to D.C.: The Wild, Unlikely Saga of a Years-Long Journey HomeThe Athletic *

Inside politics and financing of Commanders' RFK stadium deal.

US, NFL, Stadia, Government & Policy, Sports Business Strategy

Inside Newcastle's business plan to challenge for the Premier League by 2030SportsPro

Newcastle map out revenues to become Premier League powerhouse.

Finance, Sponsorship, Premier League, Newcastle United

Professional Sports

Sky retains F1 rights in UK£1bn broadcast dealSportsPro *

Sky locks in long-term F1 rights across key markets.

Broadcasting, Media Rights, F1, Sky Sports, UK

MLB Is Seeing an Early Ratings Lift From New-Look TV DealsFront Office Sports

MLB's reworked TV model delivers early viewership gains.

MLB, Media, TV Deals, Business Strategy

WNBA locks in Canada broadcast partner as Tempo era beginsInsider Sport

WNBA secures Canadian TV deal alongside Toronto expansion.

WNBA, Broadcast, Expansion, Canada, Media

Digital & Social

The 7 Emails to Keep You Out of the Promotions FolderGrowth in Reverse

Practical welcome-series tactics to boost email deliverability.

Global, CRM, Email, Marketing, Data

Why Vine's 6-Second Doses Of Cringe Are Back From the DeadeHandbook *

Ultra-short video resurges — key lessons for sports clips.

Global, Social Media, Content, Marketing, Digital

What's It Like Being an Independent Sports Creator in 2026?Front Office Sports

How solo creators are reshaping the sports media ecosystem.

Media, Content Creation, Social Media, YouTube, Independent Creators

Media & Entertainment

Disney Beats on Revenue as Streaming Momentum, Parks Strength Lift ResultsCNBC

Disney's results underline ESPN and streaming strategic importance.

US, MediaRights, Streaming, SportsBusiness, Strategy

Ted Turner Captained His Own Ship—and Let the Whole World Know ItSportico *

Turner's playbook still shapes modern sports media strategy.

Media, Broadcasting, Innovation, Cable TV, Sports Business

Geek Out

Australian Sports Commission launches world-leading AI in sport guidelinesAustralian Sports Commission 

New national framework for responsible AI across Australian sport.

AI, Sports Tech, Ethics, Governance, AU

I Built an AI Agent That Monitors Our Power BI Dashboards 24/7. It Caught a $180K Error at 3 AM.Towards AI

Always-on AI monitoring prevents costly reporting mistakes.

Global, AI, Data, BI, Operations

AI

The end of the search barForeveryscale

AI assistants shift from search to owning fan intent.

Global, AI, Fan Engagement, Ticketing, Sponsorship

Make You Think

Concert tours are dying from ‘blue dot fever'Morning Brew *

Softening concert demand offers warnings for sports ticketing.

US, Ticketing, LiveEvents, Pricing, WorldCup

$250 billion in annual spending power sits outside Australia's capital citiesMumbrella

Regional Australia's spend challenges metro-centric sports strategies.

Marketing, Economy, Sponsorship, Regional Markets, AU

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Join us at SEAT 2026 in Charlotte

Join us at SEAT 2026 in Charlotte - June 28-30 2026