In this Sports Geek Replay episode, Sean Callanan chats with Peter Sorckoff in this Sports Geek interview.
On this podcast you'll learn about:
- How Peter got his start in sports in Calgary
- Early days of entertaining hockey fans, including the first Kiss Cam
- Why fans attend sports events, especially when a team is losing
- How fans related to sports brands and why it is so important to get it right
- What Peter learned about the Hawks fan base and how Dominique Wilkins helped turn a franchise around 20 years after playing
- We dive into the “religion of sports” and how you can tap into that fan passion
- What advice Peter has for young sports marketers.
Listen to Peter Sorckoff on Sports Geek
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