What is the best call to action on television advertising? Send fans to a website or encourage the social conversation?
In this Sports Geek Podcast, we discuss that with Adrian Kinderis and look at the advertising from the AFL and NRL Grand Finals in comparison with the NFL Super Bowl. Education is a big part of the sales process as the LA Clippers explain variable and dynamic ticket pricing to their season ticket holders.
More specifically, in this podcast, you’ll find out about:
- Why are domains an important part of an advertising strategy
- How new top-level domains may change the way we see the internet
- The importance of a digital team being ready to respond to social campaigns
- Why you need to think like Zuck
- What are variable pricing and dynamic pricing?
- What Google extensions do we think are a must install
SportNXT – Melbourne – 7-9 September 2026
Join Sean Callanan and sports executives from around the world to shape the future of sport.
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
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