On the mend from Achilles surgery, in this week's Sports Geek episode, we chat to Robert Squillacioti about how the @Socceroos are connecting with mainstream Australia over 3 weeks trying to qualify for World Cup 2014. Since the NHL Finals, we go back into our ABC Grandstand archive with our chat with Dewayne Hankins, who at the time was working at AEG Sports with the @LAKings.
More specifically, in this podcast, you’ll find out about:
- How the Socceroos are using digital to connect with mainstream Australia
- Importance of understanding your audience around major events
- Importance of understanding where digital fits when complementing sports TV coverage
- Why the LA Kings took on the underdog in last year's playoffs
- How the LA Kings used Twitter to develop a loud minority online
- How the LA Kings dealt with the NHL Lockout with no access to players
- A look at how the Melbourne Storm are using Twitter Ads
Resources from the episode
- Find Rob Squillacioti on Twitter (@robsquilla) and LinkedIn
- Find Dewayne Hankins on Twitter (@dewaynehankins) and LinkedIn
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