This week Sean catches up with Black Caps' Digital Manager, Richard Irvine about how they are getting ready for the Cricket World Cup. We also recap a very successful Asian Cup with Matt Bartolo.

On this Sports Geek Podcast you will learn:

  • About how Rich's past experience with Telco helped the Black Caps Digital Team
  • How the Black Caps is getting ready with the huge digital traffic that the Cricket World Cup is bringing
  • Importance of giving a team Twitter account a personal touch
  • Managing the amount of time spent on engaging with fans through social media
  • The effectiveness of transparency in social media
  • Why Asian Cup ticketing campaign through Facebook Ads return over 700% ROI
  • Importance of Facebook conversion pixels for reporting
  • How important Instagram is in telling the pictorial story of a tournament like Asian Cup

Resources from the podcast

Posts from Blackcaps you may have missed

New programs My BlackCaps will be running throughout the #CWC15

A whole country read for first game

Driving the #BackTheBlackCaps on Facebook


Getting support from NZ celebrities

Plenty of action on Blackcaps on Vine

As promised Sean caught up with Warnie at Twitter #CWC15 Party.


Some #AC2015 Stats


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Richard Irvine and NZ Black Caps ready for #CWC15 Transcription

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