In this Play Media Replay episode, Chris Derrick & Sean Callanan discuss how to book successful streaming campaigns.

On this podcast you'll learn about:

  • Mistakes to avoid when briefing a streaming campaign for gamers
  • How social media efforts can make or break your campaign
  • The difficulty in reporting streaming campaigns across multiple streamers
  • Why so many manual steps can lead to missteps in your campaign
  • How we book and report on streaming campaigns across Twitch & YouTube at Play Media
  • Driving objectives across awareness & acquisition
  • Why Super Bowl ads featured gaming? Increasing year on year
  • Learn why Counter-Strike is a popular esport especially for live events
  • See the return of League of Legends esports in Australia & New Zealand with the LCO kicking off on Feb 23

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