In this Sports Geek episode, Sean Callanan chats with Anthony Macri – Head of Commercial, US, BWT Alpine F1 Team
On this podcast, you'll learn about:
- Anthony's unique sports business journey across the globe
- Why aligning the interests of the league and teams is crucial for long-term success
- How to reset a sponsorship book
- The importance of data for partnership success
- Leveraging celebrities like Ryan Reynolds to build brand awareness
Listen to Anthony Macri on Sports Geek
Can't see podcast player? Click here to listen
Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Connect with Anthony Macri on LinkedIn and follow him on Twitter/X (@AnthonyLMacri). Let him know you listened to the episode.
- Follow BWT Alpine F1 Team across social media:
- Twitter – @AlpineF1Team
- Facebook – @Alpine F1 Team
- Instagram – @alpinef1team
- YouTube – @AlpineCars
- People mentioned by Anthony
- Book Recommendation
- Check out the Sports Geek Amplify Season 2
- Conferences we can meet
- Episodes you should listen to
As discussed on the podcast
Back on the track!
Just a taster of what's to come this week! We can't wait to be back on track 😁 pic.twitter.com/Ls64N3u9OC
— BWT Alpine F1 Team (@AlpineF1Team) February 19, 2024
Looking forward to seeing this in Melbourne
2023 🆚 2024
Comparing all the angles of A523 and A524 ✨ pic.twitter.com/ayTE7djVkz
— BWT Alpine F1 Team (@AlpineF1Team) February 15, 2024
Ryan Reynolds, an investor with a social media audience
The Deadpool and Fast franchise crossover no one asked for… ⚔️⚔️ @OconEsteban @AlpineF1Team pic.twitter.com/rjPYWYCIQo
— Ryan Reynolds (@VancityReynolds) November 19, 2023
Now 3-time Super Bowl champ part of F1
Reaching 𝘕𝘦𝘸 𝘏𝘦𝘪𝘨𝘩𝘵𝘴 with @AlpineF1Team 🏈
Welcome @tkelce #Alpine pic.twitter.com/vvOGO4Qa4y
— BWT Alpine F1 Team (@AlpineF1Team) October 17, 2023
Listen To Sports Geek
Listen to Sports Geek Rapid Rundown daily
