In this Sports Geek episode, Sean Callanan chats with Andrew Burt from New Zealand Rugby
On this podcast, you'll learn about:
- Andrew's journey from films, government and comms
- How NZR+ as a streaming platform is taking New Zealand Rugby global
- Collaborating with content creators like Dude Perfect to reach new audiences
- How the All-Blacks athletes are helping grow the audience for NZ Rugby
- Andy's takeaways from attending SEAT 2023 in Salt Lake City
- Understanding your fan journey and how we apply the Digital To Dollars process
Listen to Andy Burt on Sports Geek
Can't see podcast player? Click here to listen
Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Connect with Andrew Burt on LinkedIn and follow him on Twitter/X (@AndyBurt2012), let him know you listened to the episode.
- Check out NZR+, free to sign up
- Follow New Zealand Rugby across social media:
- Twitter – @NZRugby
- LinkedIn – @New Zealand Rugby
- Facebook – @nzrugbyofficial
- Instagram – @nzrugbyofficial
- YouTube – @AllBlacks
- TikTok – @nzrugby
- Recommendation
- Ardie Savea – New Zealand Rugby Player
- Checkout the Sports Geek Amplify Season 2
- Travel plans
- 23-26 June Las Vegas (SEAT)
- 17 July – 3 August Italy
- Conference dates
- Episodes you should listen to
- Throwback episodes you may have missed
As discussed on the podcast
Dude Perfect's adventure Down Under as discussed on the podcast.
More Dude Perfect content on All Blacks YouTube
All Blacks In Their Own Words now on YouTube and NSR+
See you at SEAT in Las Vegas
Join Sean at SEAT Las Vegas in June. All attendees will have the option to claim a discounted Pick My Brain session.
Listen to Sports Geek
