In this Sports Geek episode, Sean Callanan chats with Andrew Burt from New Zealand Rugby
On this podcast, you'll learn about:
- Andrew's journey from films, government and comms
- How NZR+ as a streaming platform is taking New Zealand Rugby global
- Collaborating with content creators like Dude Perfect to reach new audiences
- How the All-Blacks athletes are helping grow the audience for NZ Rugby
- Andy's takeaways from attending SEAT 2023 in Salt Lake City
- Understanding your fan journey and how we apply the Digital To Dollars process
Listen to Andy Burt on Sports Geek
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Resources from the podcast
- Connect with Andrew Burt on LinkedIn and follow him on Twitter/X (@AndyBurt2012), let him know you listened to the episode.
- Check out NZR+, free to sign up
- Follow New Zealand Rugby across social media:
- Twitter – @NZRugby
- LinkedIn – @New Zealand Rugby
- Facebook – @nzrugbyofficial
- Instagram – @nzrugbyofficial
- YouTube – @AllBlacks
- TikTok – @nzrugby
- Recommendation
- Ardie Savea – New Zealand Rugby Player
- Check out the Sports Geek Amplify Season 2
- Travel plans
- 23-26 June Las Vegas (SEAT)
- 17 July – 3 August Italy
- Conference dates
- Episodes you should listen to
- Throwback episodes you may have missed
