In this Sports Geek episode, Sean Callanan chats with Andrew Burt from New Zealand Rugby
On this podcast, you'll learn about:
- Andrew's journey from films, government and comms
- How NZR+ as a streaming platform is taking New Zealand Rugby global
- Collaborating with content creators like Dude Perfect to reach new audiences
- How the All-Blacks athletes are helping grow the audience for NZ Rugby
- Andy's takeaways from attending SEAT 2023 in Salt Lake City
- Understanding your fan journey and how we apply the Digital To Dollars process
Listen to Andy Burt on Sports Geek
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Resources from the podcast
- Connect with Andrew Burt on LinkedIn and follow him on Twitter/X (@AndyBurt2012), let him know you listened to the episode.
- Check out NZR+, free to sign up
- Follow New Zealand Rugby across social media:
- Twitter – @NZRugby
- LinkedIn – @New Zealand Rugby
- Facebook – @nzrugbyofficial
- Instagram – @nzrugbyofficial
- YouTube – @AllBlacks
- TikTok – @nzrugby
- Recommendation
- Ardie Savea – New Zealand Rugby Player
- Check out the Sports Geek Amplify Season 2
- Travel plans
- 23-26 June Las Vegas (SEAT)
- 17 July – 3 August Italy
- Conference dates
- Episodes you should listen to
- Throwback episodes you may have missed
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
Check out our podcasts with SEAT
We’ve launched two monthly podcasts in collaboration with SEAT.
Sean hosts The SEAT Report with Josh Barney. Check it out
Each month, Sean will profile a SEAT partner on SEAT Solves.
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