On this week's podcast, we chat with Oscar Ugaz about the European sports digital scene and his time at Real Madrid.
On this podcast, you’ll find out about:
- What Oscar thinks the keys are behind connected stadiums
- How Real Madrid used Facebook gaming to raise money
- Why YouTube is a perfect fit for sports content
- What the Australian Olympic team learned about social media after London
- How athletes like David Morris dealt with a huge influx of social media attention
- How Google+ is finding its way into the sports market
- How digital fans will be given the Front Row treatment at Old Trafford
Resources from the episode
- Follow @oscarugaz on Twitter and on LinkedIn
- Follow David Morris on @AerialSkier on Twitter, on Instagram and on Facebook and LinkedIn, find him at AerialSkier.com
SportNXT – Melbourne – 7-9 September 2026
Join Sean Callanan and sports executives from around the world to shape the future of sport.
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
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