Here are the latest articles from Sports Geek Reads
Key Reads
Why corporate partnerships are so important to the Buffalo Bills as they prepare to move to a new stadium – Buffalo News
Corporate partnerships fuel revenue and brand engagement strategies.
NFL, Sponsorship, Revenue
NFL, NFLPA share helmet safety tests, tout ‘huge step forward' in technology – SportsBusinessJournal.com *
Highlights advancements in helmet technology improving player safety.
NFL, Technology, Safety
Bay Area businesses are getting backed by NFL, 49ers ahead of Super Bowl – Bizjournals.com *
Local business support during major sports events boosts economy.
NFL, Community Engagement, Super Bowl
Professional Sports
From Green Jackets to Black Cards: Masters VIP Arms Race Escalates – Front Office Sports *
Luxury and exclusivity trends in major sports events.
Golf, Sponsorship, Luxury
NFL Veteran Justin Pugh Is Building a Successful Post-Playing Career — for Himself and Others – Athlonsports.com
Insights into athlete career transitions and business development.
NFL, Career Development, Business
Rashada NIL Fraud Case Advances Against Florida Collective – Sportico.com
College sports facing challenges amidst evolving NIL dynamics.
College Sports, Legal Issues, NIL
Digital & Social
Enhancing community engagement and insights through conversational AI.
AI, Community Engagement, Social Media
Media & Entertainment
CBS' 70-Year Masters Run Is the Stuff Legends Are Made Of – Sportico.com
A look at historic media rights deals within sports.
Media Rights, Golf, CBS Sports
FanCode acquires exclusive media rights for The Masters – Sportsmintmedia.com
Exclusive media rights acquisition shaping broadcasting trends.
Media Rights, Golf, Broadcasting
AI
Artisan's AI sales agent Ava raises $25M and is still hiring humans – Techcrunch.com
AI in sales transforming commercial partnerships in sports.
AI, Sales, Sponsorship
Google's 7th Generation Ironwood TPU: A New AI Accelerator Chip – TechCrunch.com
High-performance AI chip influencing sports analytics advancements.
AI, Technology, Innovation
Nvidia's leaner model just beat the big guys – Venturebeat.com
Revolutionary AI model optimising sports data analytics.
AI, Technology, Data Analytics
Make you think
Bear Market Booms at The Masters: $250 Teddy Resells for Thousands – Front Office Sports
Phenomenon of reselling sports event merchandise explored.
Golf, Merchandise, Retail
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