MLSE’s Morgan Todd on how building partnerships that champions can leverage

In this episode of Sports Geek Sean Callanan interviews MLSE's Manager, Strategy, Global Partnerships Morgan Todd:

On this podcast you'll learn about:

  • Why marketing is so important for Morgan to create successful partnerships
  • How the Raptors partners leant into digital when NBA games stopped
  • Why being agile with partners was so important and continues to be
  • Importance of connection to community for fans and partners
  • New Raptors jerseys providing events you can plan for
Morgan Todd - MLSE

Listen to MLSE's Morgan Todd on Sports Geek

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Resources from the podcast

Check out the Raptors drive-in as discussed on the podcast

https://twitter.com/Raptors/status/1304582354657304577

New jersey release, more to come!

2024-04-16T19:22:37+10:00

About the Author:

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.