Michael Briggs on Wallabies Social & Digital Marketing

Michael Briggs on Wallabies social media and digital initiatives

On this week's podcast, I chat with Michael Briggs from the Australian Rugby Union about how they engage Wallabies fans using social and digital.

On this podcast, you’ll find out about:

How the ARU engaged fans using Rugby Rewards
The ARU partnership with Accenture delivered stats and infographics in-game to fans
Why it was important for the Wallabies to engage casual fans
What effect do 35,000 travelling British & Irish Lions fans have on social chatter
What off-season content strategy will the ARU employ in 2014
Should fans use smartphones in stadiums?
Which NRL team hit 200K Facebook fans this week

Resources from the episode

Follow Michael Briggs @mick_83 on Twitter and on LinkedIn
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2025-08-25T14:07:19+10:00

About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.