Building an experience that drives growth

In this Sports Geek episode, Sean Callanan chats with Kristen Eckhardt from Port Adelaide FC

On this podcast, you'll learn about:

Insights on marketing for arts and sports audiences
The importance of customer experience and brand integration
Why the Port Adelaide game-day experience is so important
How to Port Adelaide embraces it's history in branding and activations
Why team culture is crucial for long-term success
Sports Geek Classic – Have you applied the Spice Girl Strategy?

Listen to Kristen Eckhardt on Sports Geek

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Resources from the podcast

Connect with Kristen Eckhardt on LinkedIn and let her know you listened to the episode.
Follow Port Adelaide Football Club across social media:
- Twitter – @PAFC
- LinkedIn – @Port Adelaide FC
- Facebook – @PortAdelaideFC
- Instagram – @pafc
- YouTube – @portadelaidefc
- TikTok – @pafc
People mentioned by Kristen
- Matthew Richardson – CEO of Port Adelaide Football Club
- Kara Fantasia – Head of Game Day & Events
Recommendation
- Saul Eslake | Economist
- Mick Herron slow horses series – Audible
Checkout the Sports Geek Amplify Season 2
Travel plans
- 23-26 June Las Vegas (SEAT)
- 17 July – 3 August Italy
Conference dates
- SEAT in Las Vegas – June 23-26, 2024
Episodes you should listen to
Throwback episodes you may have missed
- Melbourne is major events, Damien de Bohun
- Importance of community connection, Morgan Todd

As discussed on the podcast

Never Tear us Apart

excited for this one 🧣🤍 pic.twitter.com/zhevXUlWFv
— Port Adelaide FC (@PAFC) May 30, 2024

Not so Little Amal

Port Adelaide supporters will have the opportunity to march to Round 1 this Sunday with a global symbol of human rights, Little Amal ❤️

More info ℹ️ https://t.co/Nx6hgXTZ4x pic.twitter.com/Hnysf6mc4m
— Port Adelaide FC (@PAFC) March 15, 2024

Fan Engagement ❤️

things we always appreciate: pre-game love 🥰 pic.twitter.com/PxkUUQplml
— Port Adelaide FC (@PAFC) May 30, 2024

Met Fashion Thread discussed on the podcast

it's fashion, look it up 💅 pic.twitter.com/Eb7buoEHir
— Port Adelaide FC (@PAFC) May 14, 2024

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