In the first Sports Geek episode of 2024, Sean Callanan chats with Drew Crisp – SVP Digital, Liverpool FC.
On this podcast, you'll learn about:
- Drew's career shift from IT to sports.
- Importance of aligning content, product, and marketing for authentic partnerships.
- The vital role of data analytics in measuring success and understanding fan behaviour.
- Leveraging and exploring new platforms cautiously and evaluating their potential value.
- Evolution of content and digital deliverables for long-term partnerships.
- The ‘Dear Liverpool’ campaign case study is a long-running campaign for the club.
- Sports Geek plans for 2024 – podcasts, conference & working with podcast listeners.
Listen to Drew Crisp on Sports Geek
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Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Connect with Drew Crisp on Linkedin and follow on Twitter/X (@drew_crisp). Let him know you listened to the episode.
- Follow Liverpool FC across social media:
- Twitter – @LFC
- LinkedIn – @Liverpool Football Club
- Facebook – @Liverpool FC
- Instagram – @liverpoolfc
- YouTube – @LiverpoolFC
- TikTok – @liverpoolfc
- Checkout the Sports Geek Amplify Season 2
- Episodes you should listen to
As discussed on the podcast
Global Fanbase
This is an incredible show of kindness by @LFCjp. Epitomises the values of LFCs global family and fan base! #LFC #YNWA https://t.co/rqYAoO9Fk4
— Drew crisp (@drew_crisp) May 25, 2021
❤️️
Our home ❤️ pic.twitter.com/jnkGLOPzw1
— Liverpool FC (@LFC) December 17, 2023
LFC long- running campaign ‘Dear Liverpool'
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