Adapting to the Changing Fan Demographics

In this Sports Geek episode, Sean Callanan chats with Dean Madders, GM – Marketing & Consumer of Gold Coast Titans

On this podcast, you'll learn about:

Engaging local fans to promote stadium and community development
The crucial role of data automation in sports and its evolution
Diversifying the game day experience beyond the win or loss outcome
Adapting to changes in the consumption of sports and entertainment
Leveraging digital to engage fans and enhance brand promotion
Flexibility on Digital to Dollars workshop

Listen to Dean Madders on Sports Geek

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Resources from the podcast

Connect with Dean Madders on LinkedIn and follow him on Twitter (@deanmadders), let him know you listened to the episode.
Follow Gold Coast Titans across social media:
- Twitter – @GCTitans
- LinkedIn – Gold Coast Titans
- Facebook – @GCTitans
- Instagram – @gctitans
- YouTube – Gold Coast Titans
- TikTok – @gctitans
Recommendation
- Jess Smith – Stewart-Haas Racing
Check out the Sports Geek Amplify Season 2
Have you listened to this Throwback episodes?
Upcoming Travel
- Detroit – NFL Draft April 23-28
- Los Angeles – April 28-30
- Ping Sean to catch up
Upcoming Conference dates
- SEAT in Las Vegas – June 23-26, 2024
Episodes you should listen to

As discussed on the podcast

Community Development

School holiday fun 🏉

📸 Full Gallery: https://t.co/f5BsQLFihW pic.twitter.com/mmTVSDjzZz

— Gold Coast Titans (@GCTitans) April 9, 2024

Fan Engagement

🚨Member Alert: Townsville and Canberra 'meet the team' opportunities incoming.https://t.co/mfZGVhkGoO

— Gold Coast Titans (@GCTitans) April 3, 2024

Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.

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