In this Sports Geek episode, Sean Callanan chats with Dean Madders, GM – Marketing & Consumer of Gold Coast Titans

On this podcast, you'll learn about:

  • Engaging local fans to promote stadium and community development
  • The crucial role of data automation in sports and its evolution
  • Diversifying the game day experience beyond the win or loss outcome
  • Adapting to changes in the consumption of sports and entertainment
  • Leveraging digital to engage fans and enhance brand promotion
  • Flexibility on Digital to Dollars workshop
Dean Madders on Sports Geek

Listen to Dean Madders on Sports Geek

Can't see podcast player? Click here to listen

Turn 15 minutes a day into sponsorable content your partners will pay for

Sports Geek AI is a done-with-you content system that creates daily newsletters, podcasts, and social posts—giving your commercial team new inventory to sell.

Resources from the podcast

As discussed on the podcast

Community Development

Fan Engagement

SportNXT – Melbourne – 7-9 September 2026

Join Sean Callanan and sports executives from around the world to shape the future of sport.

Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program.  Those on the waitlist will get 20% off upon launch.

Listen To Sports Geek

Sports Geek podcast available on all podcast platforms