In this episode of Sports Geek, Sean Callanan chats with Chloe Alsop – General Manager Marketing & Media, Western United FC

On this podcast, you'll learn about:

  • Chloe's part of the award-winning Dumb Ways To Die campaign.
  • What is it like marketing a startup club?
  • The impact of Western United's women's team.
  • The need for creativity with campaigns and content, and willingness to take risks
  • How to create a safe space for fans to connect with the club
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Listen to Chloe Alsop on Sports Geek

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Resources from the podcast

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Worth watching the Dumb Ways to Die campaign

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