Reaching tech-setters and rewriting the rules - Ari Mark, Drone Racing League

In this episode of Sports Geek, Sean Callanan chats with Ari Mark, the SVP Head of Partnership Development for the Drone Racing League

On this podcast, you'll learn about:

The unique aspects of the Drone Racing League and why it's growing in popularity
How DRL creates engaging content to build a fan base around events and pilots
Why is the younger audience “tech-setters” following the DRL is attractive for partners
How the DRL is creative in working with partners across digital and for event activations
How does DRL's strategy for growth differ from those of more established sports leagues
Sports Geek is evolving as the market changes, do you need a Digital Navy Seal?

Listen to Ari Mark on Sports Geek

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Resources from the podcast

Connect with Ari on LinkedIn to say you listened to the episode
DRL pilot mentioned by Ari, Alex Vanover is worth a follow on Insta @captainvanoverfpv
Follow The Drone Racing League across social media
- Twitter – @DroneRaceLeague
- LinkedIn –The Drone Racing League
- Facebook – @thedroneracingleague
- Instagram –@thedroneracingleague
- TikTok – @DroneRacingLeague
- YouTube – @TheDroneRacingLeague
Check out the Sports Geek Amplify Series
Recommendations by Ari
- Book – Atomic Habits by James Clear
- Netflix series – Drive to Survive
Episodes you should listen to
- Mark Preston – DS TECHEETAH
- Chris Greeley – Riot Games
- Nick Ryan – Nissan Motorsport
Conferences we can meet up at
- SEAT in Salt Lake City on July 14-15 2023
- Money In Sport in Gold Coast on July 6 2023

As discussed on the podcast

Tyreek Hill

“THAT WAS FIRE, BRO! I LIKE THAT!” – @cheetah @MiamiDolphins’ Tyreek Hill launched our 2022-23 DRL @Algorand World Championship Race with the "First Flight" last night at @loandepotpark in Miami… and it was lit 🔥 pic.twitter.com/ny400rgPN5

— Drone Racing League (@DroneRaceLeague) February 26, 2023

DRL SIM

Think you can race faster than the pros? Get flying now on the DRL SIM, featuring:

🎮 New Maps: Silicon Valley / Race in the Cloud presented by @googlecloud Map

🎮 New Tracks: Virtual @Algorand World Championship Season Courses

🎮 New Features: Damage Indicator,… pic.twitter.com/6CSrMvdlAt

— Drone Racing League (@DroneRaceLeague) May 24, 2023

🙌

“It’s only a matter of time before drone pilots become the focal point of their own Hollywood blockbuster.”

DRL Champ Vanover & his role filming @SonyPictures' #GranTurismo. Blurring the line between gaming, entertainment & sports@Dexerto @GoGoYubari__ https://t.co/1obyxof1yQ

— Nicholas Horbaczewski (@NicholasDRL) May 19, 2023