On this episode of Sports Geek Podcast I chat with Leigh Ellis from NBA TVs The Starters on producing killer podcasts that helped them break into the NBA and we tap in with Kenton Olson from the Seattle Seahawks as they prepare for the NFL’s NFC Championship game.
On this podcast you’ll find out about:
- How a couple of Canadians and an Aussies ending up hosting a night NBA show
- Importance of diversifying your skills (and working hard) to break into sports business
- Why sports teams need to make sure their content is NOT BORING
- What planning goes into making The Starters work
- How the Seattle Seahawks are connecting fans around the world with their locker room
- How Seattle's coach Pete Carroll was a big driver behind the I'm In activation
- Seattle fans rewarded via Twitter with a Starbucks Coffee
Resources from the episode
- Connect with Leigh Ellis on Twitter and Linkedin
- Check out The Starters on NBA TV, here's a link to the episode Leigh was planning when we chatted.
- Like The Starters on Facebook and subscribe on iTunes
- Connect with Kenton Olson on Twitter (@KentonO) and on Linkedin
- Like Seahawks on Facebook, follow @Seahawks on Twitter and @Seahawks on Instagram
- Thanks for iTunes reviews in Australian iTunes and USA iTunes.
- Have you signed up for weekly Sports Geek News?
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