NBA expansion, FIFA’s overseas games & NFL’s Hollywood push

Global sports IP revenues reached $174B in 2025, led by U.S. leagues – Sports Business Journal *

Data-driven snapshot of the sports IP money machine.

Global, IP, MediaRights, Sponsorship, CommercialStrategy

NBA Push Into Vegas, Seattle Gains Steam With Potential Bidders – Bloomberg *

Inside the expansion economics behind the NBA's next markets.

NBA, Expansion, Marketing, Business Development

Fifa to ‘allow' leagues to stage one game abroad each season – SportsPro *

New rules could turbocharge globalisation of domestic leagues.

FIFA, Soccer, Marketing, Sponsorship, Global Sports

Sports need better game‑day mental health protocols to protect athletes – The Conversation *

Why duty-of-care now shapes sport's brand and bottom line.

AU, Sport, MentalHealth, Governance, HighPerformance

Harbinger Sports Partners Secures $450 Million in Initial Commitments – MSN

Specialist private equity doubles down on teams and rights.

US, Private Equity, Teams, Media Rights, Strategy

NFL Draft Draws 805K Fans in Pittsburgh As D.C. Eyes 1M Next – Front Office Sports

How the NFL turns its draft into a mega live event.

NFL, Events, Economic Impact, Sports Business

Chelsea FC Women to Play All WSL Matches at Stamford Bridge from 2026/27 – Chelsea FC

Big-venue strategy signals women's football's commercial ambition.

UK, Women's Football, Venues, Commercial Strategy, Fan Experience

How the NFL Used the Draft to Drive Real-Time Social-Media Engagement – Fast Company *

Inside the NFL's 1,000-posts-a-day draft content machine.

US, NFL, Digital, Social, Sponsorship

BBC's Football Focus to End After 52 Years Amid Shift to Digital and On-Demand – BBC

Legacy show axed as fans fully migrate to digital.

UK, Football, Media, Digital, Broadcasting

NFL goes Hollywood: Inside its plan to conquer streaming and movies – Los Angeles Times *

How the NFL is turning its IP into Hollywood gold.

US, MediaRights, Content, Streaming, IP

SiriusXM and iHeartMedia are in talks to merge – Variety

Potential mega-merger could reshape sports audio advertising.

US, Media Rights, Audio, Advertising, Consolidation

The New York Times reports on the results of Amazon's 2025 restructure of its podcast business – New York Times

Amazon's podcast rethink spotlights athlete shows and YouTube-first.

US, NFL, Creator Economy, Platforms, Monetisation

Microsoft's GSIC Launched the Anti‑Piracy Tech Observatory – GSIC

New shared tech stack tackles streaming piracy across sport.

Global, Anti-Piracy, Streaming, Media Rights, Technology

WNBA launches enhanced app powered by WNBA ID – WNBA

League-wide ID unlocks richer data and direct monetisation.

US, WNBA, Digital, FanData, Product

You Are the Most Expensive Model – Every *

Framework for deciding what humans vs AI should actually do.

Global, AI, Productivity, Sports Business, Commercial Strategy

Anthropic created a test marketplace for agent-on-agent commerce – TechCrunch

AI agents negotiating deals has clear sponsorship implications.

Global, AI, Sponsorship, Ticketing, Revenue

What's Scaring People About AI? We Ran a Study to Find Out. – Clearer Thinking

Research-backed guide to fan fears around AI use.

US, AI, Technology, Fan-Trust, Data

Why New Balance's London Marathon Activation Mattered Beyond Race Day – Behind Sport

Marathon case study in building year-round sponsorship value.

UK, Running, Sponsorship, Experiential, Marketing

What Makes or Breaks a Run Club – Medium

Community lessons from grassroots running clubs for pro teams.

EU, Running, Fan Engagement, Community, Participation