Here are the latest articles from Sports Geek Reads
Key Reads
LIV Golf vs. PGA Tour: The Real Numbers Behind Golf's Billion-Dollar Battle – Huddle Up *
Analysing LIV Golf and PGA's rivalry
Golf, Sports Business, Media Rights, Sponsorship
The NBA's New AI Stats from Amazon's AWS Will Change the Game – Boardroom *
AI innovations in NBA analytics
NBA, AI, Technology, Data
OpenAI becomes world's largest startup, surpassing SpaceX – AP News *
OpenAI's valuation impacts sports tech
AI, Technology, Investment, Media, Sports Business
5 Trends Shaping the Future of Sports Marketing from Leaders Week 2025 – Behind Sport *
Future sports marketing trends
Sports Marketing, Trends, Partnerships, Data, Culture
Professional Sports
AWS becomes the engine behind the NBA's next tech leap – Sport Mint
NBA's partnership with AWS revolutionises experience
NBA, Technology, Data, AI, Fan Engagement
Saudi Arabia sports sponsorship: Fifa, F1 and ICC challenged over Aramco deals – SportPro *
Examining sports sponsorship and ethics
Sponsorship, Human Rights, Sustainability, Sports Marketing, Aramco
Digital & Social
How Creators Turn Followers Into Income – Later *
Monetising social media attention
Social Media, Digital Strategy, Revenue, Monetization
Geek out
How to Make AI Write Less Like AI – Every
Improving AI-generated content
AI, Content Creation, Marketing, Technology
This startup wants to put its brain-computer interface in the Apple Vision Pro – Wired *
Brain-computer interface for sports tech
Innovation, Technology, VR, Fan Engagement, Sports Tech
Make you think
Not Your Grandpa's Nuclear – Morning Brew
Innovations in nuclear energy
Technology, Innovation, Energy
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