Here are the latest articles from Sports Geek Reads

Key Reads

Super Bowl LIX in Charts: Big Figures Behind the Big GameFront Office Sports *
Insights into the business aspects of the Super Bowl.

Louis Vuitton, Formula 1 Link Up in 10-Year PartnershipFormula 1 *
Explores luxury brand collaboration with a sports league.

Australian Open boss Craig Tiley defends ticket ground passes after fans not able to see matchesNine *
Examines ticketing issues and fan engagement strategies.

MLS team values 2025: LAFC leads, five teams top $1 billionSportico
Discover financial health insights on MLS franchises.

NCAA settles state NIL case to boost house settlementSportico
NCAA's resolution of NIL cases impacts marketing strategies.

Professional Sports

NFL is using creators to attract a more global Super Bowl audienceAdAge
Discover the NFL's influencer strategy for global reach.

NWSL Awards 16th Franchise to Denver for $110M FeeSports Business Journal
Discusses significant growth in women's sports.

MLS Team Values 2025: LAFC Leads, Five Teams Top $1 BillionSportico
Analyzes the financial landscape of MLS teams.

MLS Anniversary Ad Campaign to Feature Rising Rap Star DoechiiSportico
Integration of music in sports marketing strategies.

Media & Marketing

Matthew McConaughey Prevents Dining Disasters with Salesforce AI Agent In Super Bowl 59 AdAdweek
AI used creatively in high-profile Super Bowl ads.

Adam Silver Floats Rule Changes, Defends NBA RatingsFront Office Sports
Explores media strategy to attract modern audiences.

Netflix previews 2025 sports slate in HollywoodSports Business Journal
Signifies a major shift in sports media consumption.

Geek Out

OpenAI Updates ChatGPT with New Feature and New GPT-4o ModelThe Decoder
Implications for customer service and fan interactions.

OpenAI in Talks for Huge Investment Round Valuing It Up to $300 BillionWSJ
Signifies growing importance and value of AI technology.Make You Think 

Odd one out: How ‘Schema Theory' Can Help Us Make Better Decisions at WorkRefind
Enhance decision-making skills in sports business.

Make You Think 

Dove prints special edition of ‘Sports ReIllustrated’ ahead of Super Bowl 59AdWeek
Inspire with a bold initiative in diversity and inclusion.

The Donkey Mindset, Time as an Asset, & MoreThe Curiosity Chronicle
Explore unique perspectives on mindset and time management.

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