The results are in from the Collingwood & West Coast online battle

Collingwood & West Coast Eagles battled on Sunday not only at the MCG but also online, here are the results.

The Build Up

Collingwood

Via Website – Smash the digital Eagles!

On Facebook

On Twitter

It’s game day! Warm up your #gopies voice as we look to take down the Eagles at the MCG later today.Sat May 28 22:53:57 via web

West Coast

Via Website – Beat the Pies in our online battle

On Facebook

On Twitter

 

@WCEofficial fans – click http://bit.ly/kwrJx2 to find out how you can be part of the digital battle against @Collingwood_FC this weekend!Fri May 27 00:54:13 via TweetDeck

 

The Results

YouTube

Metric: Increase in YouTube channel subscribers (over just 4 days Thursday to Monday!)

West Coast – 294 subscribers with a 7% increase
Collingwood – 1854 subscribers with a 9.5% increase

Collingwood WIN

As Collingwood took out the YouTube round you get to see that Dale Thomas banana goal if you haven’t already…

Facebook

Metric: Number of likes obtained pre-game on Sunday

West Coast – 1076 likes or 1.3% of Facebook fan base
Collingwood – 4830 likes or 3.6% of Facebook fan base

Collingwood WIN

Twitter

Metric: Hashtag usage & volume

West Coast  – 181 tweeps sent out 294 tweets using #goeagles which was 3.3 % of followers at 0.07 tweets per follower
Collingwood – 376 tweeps sent out 1316 tweets using #gopies which was 2.4% of followers at 0.08 tweets per follower

West Coast WIN

Great engagement by both fans across Facebook & Twitter and growth on YouTube will no doubt allow fans of both teams to get closer to the action.   Sports Geek is looking forward to helping the Eagles & Pies grow their digital fan base as well as the deepen their relationships with fans via social media.

Overall Winner Collingwood 2-1

Perhaps a rematch will occur come finals time?

Collingwood & West Coast online battle

Who would have thought at the start of the year that Collingwood & West Coast would be the ONLY top 8 teams facing each other in round 10?

They are both rallying the digital fans for the big battle at the MCG on Sunday with a friendly competition on the big three platforms – Facebook, YouTube & Twitter.

With over 200,000 Facebook fans, 20,000 Twitter followers between them & fans jumping on board with newly formed YouTube channels expect to see both teams trending on Sunday.

Here is the team’s initial call to fans to fire up, stay tuned over the weekend for more action from both teams.

Collingwood – Smash the digital Eagles!FacebookTwitterYouTube

West Coast – Beat the Pies in our online battleFacebookTwitterYouTube

Both teams are getting great fan engagement numbers lately especially when compared to the NBA Western Conference Finalists as reviewed using SSMI.

Here’s hoping the digital battle provides the same spark for their fans that it did for the Sea Eagles & Rabbitohs

Stay tuned on Monday for the results.

Dallas Mavericks Vs OKC Thunder – Sports Social Media Index matchup

Previously we’ve used the Sports Social Media Index (SSMI) to look at how an entire league connects with fans using social media – AFL 2010 Preseason, NRL 2010.

Today, we’ve taken at look at the NBA’s Western Conference Finals with the Dallas Mavericks taking on the Oklahoma City Thunder.

The analysis for this comparison covered the 3 days covering game 1 and 2 of their current series.

What are your thoughts on the SSMI assessment?

If you want more information on SSMI please contact Sean on 0407047200.

Connect with Sports Geek on Twitter, Tumblr, Facebook & LinkedIn
Contact Sports Geek
to connect your fans with your sports marketing efforts
Hope to see you at SEAT conference in Los Angeles in June

Baseball, #SportsGeekTrip one year on, Sports Tweets & Trunk.ly

Reprinted from Sports Geek NewsletterSign up here

Live baseball on @SportzfanRadio

After enjoying a few ABL games this year I decided to take @SportzfanRadio from a sports panel radio show to a live game broadcast.  We’ve been producing @SportzfanRadio for over 3 years now on Southern FM that’s over 300 hours of live radio including several outside broadcasts.  Looking forward to calling the Melbourne Aces Vs Perth Heat this Saturday night from 7pm on 88.3FM and streaming from SportzfanRadio.com.  @SportzfanRadio returns from the summer break on Sunday from 12pm covering all sports.  You can help out the commentary team have some fun by joining in the fun on Twitter adding your #madeupbaseballfact.

#SportsGeekTrip one year on…

This time last year Sports Geek was in Los Angeles on route to Dallas & New York.  Many great findings from that trip have been applied in the past 12 months,  in the past 12 months Sports Geek has

  • spoke at @SportConference with speakers from Real Madrid, NBA & MLS.
  • developed Sports Social Media Index to grade the social media efforts of sports franchises
  • secured clients in Australia, New Zealand & India
  • connected with over 250,000 Facebook fans via Sports Geek clients (2011 goal 1 million fans!)
  • opened office above the house of @haul

#qldfloods

The past week has seen Australian TVs filled with images of the Queensland Floods.  If you have not see any footage just watch this video, after doing that please donate to the Flood Relief Appeal.  Sport has been affected by the floods with Suncorp stadium under 2 metres of water, but it is great to see all sports rallying their support behind Queensland sending donations and organising fundraiser games to support the cause.

Tweeps beware…

We know the media is loving the news stories available as athletes sign up at Twitter.  Each week we see stories where athletes are making the same mistakes on Twitter but what about when sports media gets it wrong?  Have a look at what happened when the Herald Sun reported a Twitter war at Collingwood.

Can’t find that link? Trunk.ly can

Local entrepreneur Tim Bull (@TimBull) )has launched a great service Trunk.ly that creates your own personal link archive for all the links you save & share on social media platforms (Facebook, Twitter, Delicious).

Can’t find that article you tweeted about great sports blogs to read?  Trunk.ly will remember and find it for you.  (It’s here by the way)

Check out Trunk.ly and follow sportsgeek for all the links we share via Twitter.

Links we liked…

You don’t choose what goes viral | SportsGeek.com.au
Some thoughts from a PR perspective on the Nick Riewoldt AFL scandal | MatthewGain.com
From @peterstringer: Ten Predictions for Social Media and Digital Marketing in 2011
Social Media, the Denver Broncos and You – Mile High Report
MARTIN SAMUEL: Will the witless twits never learn?
The Year of Social Media 2010 [infographic] | Mindjumpers

Fave Tumblr Post

LeBron Sweepstakes, SSMI NRL & Wimbledon #BODSW

Sports Social Media Index - National Rugby LeagueBest of Digital Sports World #10

This coming week may be the biggest in NBA history as the free agent class of LeBron, Wade & Bosh among others decide where they will continue to ply their trade.  Teams & fans are in a frenzy at the possibility of landing one, two are perhaps all three. Chicago Bulls sold 1500 season tickets in 48 hours just on speculation alone.

Darren Rovell does are great job breaking down what LeBron’s worth maybe to each potential destination.

Latest release of SSMI was released this week looking at the NRL clubs and how they use social media platforms to connect with sports fans.  Hear more about it on @SportzfanRadio this Sunday at http://SportzfanRadio.com.

@WeThinkSocial thank social media for lifting profile of soccer in the US looking back at the Twitter rates during the USA Soccer run.

Good video captured by @JasonPeck at Social Media event in DC.

Great piece on ambush marketing at the World Cup with Bavaria Vs Budweiser.

Sacramento Kings engage fans during NBA Draft hat tip to @BrianGainor

If you’re reading this then I recommend you read 30 Sports Blogs you should be reading.  Note: @SportsAndaLatte just moved here.

Look out Steele Sidebottom, back to back titles seem unlikely as QB Fudge Van Hooser commits to Tulane, becomes an early Name Of The Year favorite

#localfooty connecting with fans

Sports Geek getting the Southern Footy League up to speed with social media promoting this Saturday’s via a Facebook promotion with half-price entry to anyone who RSVPs on Facebook.

Southern Football League Vs Riddell District Football League Facebook promotion

Best On Ground

Wimbledon using Facebook & Livestream to create a mashup to connect the press room to Facebook fans.

Wimbledon LiveStream Facebook Mashup

Video Clip of the Week

More from Wimbledon since it is reaching the pointy end…

Book your ticket for SRG Conferences
Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA (Trailblazers & Timberwolves) & Tottenham…
Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14

Sports Social Media Index – NRL

Back in March we took a look at the AFL teams using the Sports Social Media Index (SSMI) developed by Sports Geek, now we take a look at the NRL.

Wests, Broncos, Rabbitohs lead the way

The Wests Tigers head the NRL SSMI leaderboard with good use of Facebook events to stay connected with fans.  Brisbane Broncos are close behind taking advantage of the Facebook photo galleries to run promotions with fans sharing great snaps at the game. The South Sydney Rabbitohs scored well with a well branded Twitter account that is interacting with fans definitely “joining the conversation.”

Link #fail

Unfortunately it is very hard to determine “official” accounts from fan-run or imposter accounts.  The main culprit is the “Connect with the NRL” page on NRL.com which links to several unofficial accounts on Facebook & Twitter.  To make matters worse some of the club sites link to the incorrect accounts as well.  Some of the clubs with bad links include Melbourne Storm, Newcastle Knights, North Queensland Cowboys, NZ Warriors, Parramatta Eels, Penrith Panthers & Sydney Roosters.

Good moves

Some teams are trying a few initiatives that should be applauded to create a community for fans with Penrith going “old-school” social media providing a fan forum with Panthers Interactive.  The NZ Warriors have teamed up with their major sponsor in Vodafone to deliver Vodafone One Tribe (which has now finished).  These sites do well to foster community amongst fans and would be improved if integrated with Facebook Open Graph to allow fans to share via Facebook.

NRL Clubs on Twitter and Facebook

NRL CLUB TWITTER ADDRESS FACEBOOK ADDRESS
Brisbane Broncos Broncos on facebook
Canterbury Bulldogs Bulldogs on facebook
North Queensland Cowboys NQ Cowboys on facebook
Cronulla Sharks @SharksOnline Sharks on facebook
Melbourne Storm Storm on facebook
Gold Coast Titans GC Titans on facebook
Manly Sea Eagles Sea Eagles on facebook
Penrith Panthers Not on Twitter Not on Facebook
Wests Tigers Tigers on facebook
South Sydney Rabbitohs Rabbitohs on facebook
New Zealand Warriors Not on facebook
Parramatta Eels Not on Twitter Not on facebook
St George/Illawarra Dragons Not on Twitter Dragons on facebook
Sydney Roosters Roosters on facebook
Canberra Raiders Raiders Friend Profile
Newcastle Knights Not on Twitter Knights on facebook

NRL SSMI findings – Club by Club

About SSMI

Sports Geek has developed the Sports Social Media Index (SSMI) to rate the performance of sports franchise using social media. The SSMI cover the key platforms of sports social media, how each platform is used and how they engage their fan base.

SSMI rates teams on execution on social media platforms, are they using best practices exhibited by teams leading the way in digital sport marketing like the Dallas Mavericks, LA Kings & New York Knicks.

If you want more information on SSMI please contact Sean on 0407047200.

Facebook & SSMI – feedback from Adelaide

Thanks to news alerts I found an article in the Adelaide Advertiser “Crows Facebook page scores high with fans” which the Sports Social Media Index (SSMI) gets a mention.

As I said to Crows communications manager David Burtenshaw after SSMI was discussed by the boys at 5AA it was unfortunate they did not ask why the Crows pulled in 121 points in the pre-season assessment.  The SSMI showed 4 clubs Essendon, Melbourne , North Melbourne & Hawthorn as a leading pack and 5 clubs bring up the rear with the Brisbane Lions still investigating what to do.

Quick Assessment of Adelaide Crows

The Crows were rated highly in the Facebook component of SSMI with their execution of a custom Welcome page (below) and great interaction with fans.  Like North Melbourne they have thought outside the box with a fan page for Mascot Claude the Crow (Although secretly I wanted it to be Claude from Shirl’s Neighbourhood).  Outside Facebook I was impressed with the Blog Squad initiative to include fan reports on the Club’s site.  David admitted that Facebook has been a strong focus and it definitely shows with a great Facebook Fan Page.  The Crows fell back to the pack with their implementation of Twitter at @Adelaide_FC taking a broadcast approach to the platform which go against the conversational and inclusive nature of the Twitter, look at how NBA champion @Lakers interact with over 1.4M followers.  I look forward to seeing how the Crows develop their presence on other social media platforms.  The SSMI will be back mid season to assess how AFL teams have fared during the season.

Why SSMI was developed

After returning from Sports Geek Trip I collated my notes from the franchises I met with in the NBA, NFL, MLB & NHL.  After seeing the tools & techniques being applied behind the scenes I wanted a way to compare each franchise on the key success factors they had identified proved successful for them.

SSMI looks at 4 major things

  • Implementation – How each social platform is set up
  • Fan Engagement – Are the fans part of the conversation?
  • Content – What content is provided on each platform? Is there variety? Is it delivered when fans want it?
  • Innovation – Pushing the boundaries creatively & via different technologies.

Want to learn more about latest trends?

I’m looking forward to getting some more insights on how international teams are using social media at the Sport Research Group conferences in Sydney & Auckland in July.

Follow @SportConference for updates on the conference and news from the sports world.  I’ll be previewing some of the talented lineup over the coming weeks.

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek
for more info on SSMI and ways to develop your sports brand

 

 

Follow up on SSMI

Your fans show passion in the stands, help them show it via social media!First of all thanks for the feedback and coverage from the launch of the Sports Social Media Index (SSMI).  The last 2 days have been spent discussing SSMI with people across Australia, from Brisbane (yes Lions fans they plan to enter the social media fray) to Perth (thanks for article WA Today) and part in-between with the guys at 5aa in Adelaide discussing the SSMI index.  The interest back in the US was terrific as well.  Yes, I will be looking at other leagues in the future and expect another AFL SSMI assessment mid-season when in-game social media work can be included.

Why SSMI was developed…

After returning from Sports Geek Trip I collated my notes from the franchises I met with in the NBA, NFL, MLB & NHL.  After seeing the tools & techniques being applied behind the scenes I wanted a way to compare each franchise on the key success factors they had identified proved successful for them.

SSMI looks at 4 major things

  • Implementation – How each social platform is set up
  • Fan Engagement – Are the fans part of the conversation?
  • Content – What content is provided on each platform? Is there variety? Is it delivered when fans want it?
  • Innovation – Pushing the boundaries creatively & via different technologies.

Once teams are solid on the fundamentals of social media platforms the “cool stuff” can begin, that’s where Sports Geek excels.  You can then activate your fan base to bring great results to your events, merchandise sales and sponsor initiatives.

Ask yourself these questions

Do you want to raise sponsorship revenue from social media efforts?
Can you increase sales have you made via social media?
Want more fans turning up to your events?
Need to grow your fan base?

If you answered yes to any of those questions please contact Sports Geek or call 0407047200.
If you didn’t congratulations, you’re a social media rock star!

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek
for more info on what “cool stuff” you can do.

Stay tuned for a big announcement from Sports Geek soon…

Sports Social Media Index – AFL

A look at the AFL pre-season Sports Social Media Index (SSMI) developed by Sports Geek sees a vastly different ladder than most AFL pundits are predicting for the 2010 AFL Season.

Bombers, Dees & Kangas lead

Essendon are front runners in the social media stakes engaging their fans via Twitter & Facebook then backing it up with “The Hangar” developed to bring fans to the club web site.  With an updated website expected soon look for more improvements from the Bombers.

Melbourne is proving itself in social media led by CEO Cameron Schwab (@CamSchwab) tweeting news and presenting Demons strategic plans on YouTube on Whiteboard Wednesday.

North Melbourne have a well rounded approach to social media they even have a Facebook fan page for CEO Eugene Arocca linked from their Facebook fan page.

Hawthorn had success on YouTube with a video poking fun at the new myki system getting 24,000 views even though it may have caused president Jeff Kennett some grief:

Middle of the pack

Some of the clubs in the middle of the SSMI ladder have gone through the steps on setting up on social media platforms such as Facebook & Twitter but are yet to truly engage with their online fan base.  Sports Geek will be keen to see what social media advances these teams make in the 2010 season.

Social Media Cellar Dwellers

Brisbane, Western Bulldogs & Geelong are dragging their feet with little or no social media presence.  They already find themselves behind AFL newcomers Gold Coast & Greater Western Sydney who are both developing fan bases via social media.

About SSMI

Sports Geek has developed the Sports Social Media Index (SSMI) to rate the performance of sports franchise using social media. The SSMI cover the key platforms of sports social media, how each platform is used and how they engage their fan base.

The key to the SSMI is not about comparing Facebook fans or Twitter followers but how teams connect with their fans and increase the value of their brand using social media.  SSMI was developed after meeting with US franchises in the NBA, NFL, MLB & NHL seeing how they are engaging fans using social media. US sports franchises are reaping the rewards from social media efforts securing sponsors for social media driven events as well as high fan satisfaction ratings from fan surveys.

If you want more information on SSMI please contact Sean on 0407047200.

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek
to connect your fans with your sports marketing efforts