Richard Clarke discussion content and social media platforms that are working for ArsenalRecently in London on #SportsGeekTrip I caught up with Richard Clarke Managing Editor of Arsenal Media Group to discuss content, social media platforms and much more.  Also in this week I play a snippet from comedian’s Wil Anderson’s appearance on Beers, Blokes & Business on how he engages super fans and why it is important.

 On this podcast you’ll find out about:

  • What content works for Arsenal
  • Youtube strategy for Arsenal to engage global audience
  • Fan centric approach taken by Richard to deliver to Arsenal fans
  • How Instagram is going gangbusters for Arsenal
  • What social media platform they might next tackle
  • Snapchat – Yay or Nay?
  • What sports teams can learn from Wil Anderson on keeping your super fans happy

Resources from the episode

Congrats to @Arsenal #GunningForTheCup a success

Listen to Rich make the call in the FA Cup Final win with the Social Media Post of the week.

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See you in Miami for SEAT 2014

As I said on the podcast I’m looking forward to seeing many podcast listeners and guests in Miami for SEAT Conference in July.  If you want to connect with sports executives then Miami is the place to be, secure your registration now. Digital Media Leaders at SEAT Conference

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