Lord’s Cricket Ground is one of the most revered stadiums in the world, just don’t call it a stadium.  It is rightly considered the Home of Cricket and will see England and Australia battle for of the most prestigious and smallest trophies in world sports, The Ashes.  I catch up with Ian Treseder Digital Manager at the MCC and Lord’s to discuss how they are using digital to engage the fans at the ground and at home.

On this Sports Geek Podcast you will learn:

  • Why you don’t call Lord’s a stadium

  • How the egg and bacon crowd are embracing digital

  • How Ian used Go Pros to capture some unique footage of cricketing legends

  • Finding the balance of fan engagement and customer service

  • New #SmallButSpecial campaign for the Ashes
Ian Treseder on Sports Geek Podcast talking about The Ashes urn

Resources from the podcast

From SEAT London

Interviewing Mike Gatting in Lord's Long Room was a highlight (@SEATConference Instagram)

Lord’s on YouTube

Sachin Tendulkar walks out to bat through Lord’s Long Room.

Adam Gilchrist with GoPro camera

#SmallButSpecial campaign

All ready for the Ashes

 

Vale Phil Walsh

Silence

Support of football world

Tremendous support from Adelaide

Support from colleagues in AFL

 

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Incredible Insight!

rss feed in iTunes by Luke Malcher from UK

Thank you Sean for brining together some of the most influential people in Digital Sports to share their insights, methods and opinions. Immensely informative. A fantastic podcast. Keep them coming!
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Cricket, Lord’s and Go Pros with Ian Treseder Transcription

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