First of all a big thanks to everyone who attended, participated and helped with #TwitterBrekky at Etihad Stadium on Wednesday morning. Our goal was to connect Mike Brown (@mikeisbrown) with the Melbourne sports & digital community to offer some networking opportunities and share some knowledge on how teams and brands use Twitter.
Mike discussed how sports fans engage with sports in real-time, with events such as Euro Cup Final, London Olympics and Super Bowl achieving record TPS (Tweets Per Second).
If you missed Melbourne, you can still make it to Sydney #TwitterBrekky on Tuesday 4th December at the SCG.
a chef and two comedians
The crowd was then treated to an All-Star panel with Masterchef Australia's George Calombaris (@gcalombaris)and The Gruen Transfer's Wil Anderson (@Wil_Anderson) and The Project's Charlie Pickering (@charliepick). George explained how Twitter was great for feedback on his restaurants as he can act on it immediately to ensure he has happy customers. Wil and Charlie saw Twitter as a great way to stay connected with their fan base, simple hashtag games (#whyginahatesthesimpsons from Wil and #beatlejews from Charlie) allow them to keep fans (and themselves) entertained at any time.
Here are some of the key tweets from the 1500 across the morning at #TwitterBrekky
YES Twitter has changed. We are at a twitter talk featuring 3 celebs. 5 years ago it would have been 3 social media geeks #twitterbrekky
— Darren Rowse (@problogger) November 27, 2012
Francis did a great job as MC.
Nice intro by radio history buff @saintfrankly to the #TwitterBrekky this fine morn. (at @etihad_stadium) — path.com/p/4waTa8
— Scott Kilmartin (@ScottKilmartin) November 27, 2012
Great start
Twitter is democratic medium of ideas, stupidity and excitement. @saintfrankly #TwitterBrekky
— Christopher Hewett (@ChristophHewett) November 27, 2012
Wil joining the conversation like everyone else while Mike on stage.
First gig I've done where it's a compliment if the whole audience is on their phone… #twitterbrekky
— Wil Anderson (@Wil_Anderson) November 27, 2012
Monetising social media is always a hit topic but building relationships is the key.
“Twitter can't be a primary revenue driver, when it becomes that it often dies. But it helps you build relationships.”#TwitterBrekky
— Simon East (@SimoEast) November 27, 2012
Mike on stage.
International Business Development Manager @mikeisbrown talking all about Twitter #twitterbrekky twitter.com/fauncrabtree/s…
— Faun Crabtree (@fauncrabtree) November 27, 2012
Great definition of Twitter.
140m people on twitter – organized and filtered – an absolute democracy, says @mikeisbrown #TwitterBrekky
— Justine Bloome (@inBloome) November 27, 2012
All about engagement
“If you're using Twitter to just push out information, you're doing it wrong and not engaging” – @mikeisbrown #TwitterBrekky #smart
— Jessica Ivers (@jivebong) November 27, 2012
Hashtags a big theme.
Choose a simple hashtag & stick with it – @mikeisbrown #TwitterBrekky ping #superawesomemicroproject
— Josh Rowe (@joshrowe) November 27, 2012
Off line is critical.
Enforce your twitter handle. Tickets, big screen, fan collateral @melbournestorm #TwitterBrekky
— Natalle Brown (@NatalleBrown) November 27, 2012
Completely agree with Mike and Darren on this one.
Love that @mikeisbrown is talking about celebs should be talking to their real followers – engagement builds fans for life #TwitterBrekky
— Darren Rowse (@problogger) November 27, 2012
Hope you can make it George!
Enjoying breakfast on the central coast while following Melbourne's #TwitterBrekky hope I can make it to Sydney's on December 4th
— george rose (@gorgeousgrose) November 27, 2012
Great rule, Twitter in the end is one to one, you choose who to follow.
Whereas @wil_anderson says if ppl complain about his jokes, he just blocks them. Don't like free jokes? Don't follow him! #TwitterBrekky
— Justine Bloome (@inBloome) November 27, 2012
Great example by Charlie on handling trolls or negative feedback.
Be honest & direct says @charliepick #twitterbrekky
— Josh Rowe (@joshrowe) November 27, 2012
We RT, +1 and Like this comment, thanks again to Wil, Charlie and George for donating their time.
I don't know what's more impressive, their use of twitter or that they volunteered to be up this early #twitterbrekky twitter.com/mandygriffiths…
— Mandy Griffiths (@mandygriffiths) November 27, 2012
Winning over fans one tweet at a time, well done Wil.
I didn’t like @wil_anderson before #TwitterBrekky but he may have won a vote #tobehonest
— Samantha Charlton (@samfreedomtiger) November 27, 2012
Hits the mark for comedians, sports, musicians, brands, you name it.
Ripping advice from @wil_anderson at #TwitterBrekky – look after your audience, promote them and think about how you curate your feed.
— lukemccormack (@lukemccormack) November 27, 2012
Great observation from Charlie that Twitter is watching what users are doing and responding.
The beauty of twitter is they genuinely have learned from observing users' behaviour – rather than trying to shape/change it #TwitterBrekky
— Justine Bloome (@inBloome) November 27, 2012
Great quote by Charlie fits for sports and brands.
‘Twitter is tribal. Care about your tribe.' says @charliepick #TwitterBrekky
— Darren Rowse (@problogger) November 27, 2012
Wish you could have made it Hughesy.
I'm wishing I was at #twitterbrekky. Is their tweets up on a screen? If so, Hi!
— Dave Hughes (@DHughesy) November 27, 2012
Charlie did mention how important punctuation was…
Ok I've used the wrong ‘their/there/they're in that last tweet. Yuk. I now hate myself. Seriously. I'm better than that. #twitterbrekky
— Dave Hughes (@DHughesy) November 27, 2012
Great final advice from the day
You don't have to do Twitter the way everyone else does Twitter -Wil_Anderson #TwitterBrekky
— Tessa O'Brien (@marketingchiq) November 27, 2012
Thanks
Look at the stats
See you at Sydney #TwitterBrekky?
Do you work in sports, entertainment or digital?
We'd love you to join the conversation on Tuesday at the SCG, hear from Mike and LA Twitter team as well another All-Star Panel
For more info on the event and secure tickets here – http://twittersportsgeeksydney.eventbrite.com/