Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

Bad Bunny Inks Deal With iHeartMedia for Podcasts Hosted by Latino Athletes – Variety *

Cultural crossover in sports and music.

Content Creation, Media, Latino Audience

Michael Bay sues Cadillac F1 for $1.5 Million, claims Super Bowl ad stole his ideas – The Athletic *

Legal battle over advertising rights.

Super Bowl, F1, Advertising, Legal

AI Might Be The MVP Of Super Bowl LX – Morning Brew *

AI's impact on Super Bowl marketing.

AI, Super Bowl, Marketing

Nvidia Becomes First $5T Company; AI Chips Fuel Market Value – CNN *

AI chip dominance boosts valuation.

AI, technology, sports analytics, data, business growth

Professional Sports

Seahawks' Super Bowl Win Leaves Franchise Poised to Sell High – Sportico *

Insights into franchise valuations.

NFL, Sports Business, Team Sale, Ownership

Serena Williams' Super Bowl advert and 12 months of change since Kendrick Lamar performance – The Athletic

Intersection of sports and pop culture.

Super Bowl, Sports Marketing, Advertising, Sponsorship

Digital & Social

Explainable AI in Chat Interfaces – NNG

Making AI outputs understandable.

AI, Technology, Chat Interfaces

Spotlight On Sponsors: Brands Pounce On The AFL Ahead Of 2026 Season – Bandt

Sponsorship trends in the AFL.

Sponsorship, AFL, Marketing, Brands, Sports Marketing

Visit California Australia Partners With NFL Ahead Of Rams Vs 49ers Clash In Melbourne – Bandt

Tourism boards leverage sports.

Partnership, NFL, Marketing, Tourism, Sports Events

AI

Guess How Much Big Tech Will Spend On AI This Year – Morning Brew *

Big Tech's AI spending plans.

AI, Technology, Big Tech, Financials, Infrastructure

ICC teams up with Google to power AI-driven fan experience at Men's T20 World Cup 2026 – Sports Mint Media

Google's AI enhances cricket fan experiences.

Cricket, AI, Fan Experience

Make you think

‘Read It, Roll It, Hole It': The Sportsperson Mentality for Everyday Life – Medium

Mindset lessons from athletes for business.

Mentality, Strategy, Leadership

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